Media coverage: are you missing out?
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Media coverage: are you missing out? Read More
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Media coverage: are you missing out? Read More
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
You have my word: the sound bite culture Read More
Being media-minded– a new school of thought: Public relations is not just for politicians and businesses. Media relations is a tool that can help the education sector earn (and rebuild) the trust and attention it deserves.
Why the education sector needs good PR Read More
Here are 10 mistakes to avoid when dealing with media, to stay in the good books.
How to lose a journalist in 10 ways Read More
Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.
Best dressed, first in: Why appearances matter in business Read More
Stop press: Is the media release (also known as the press release) dead?
Is the media release dead? Read More
Any positive media coverage is good coverage right? Not quite. The more targeted you are about your coverage, the more traction you’ll get for your message.
Which media coverage suits you best? Read More
So you have access to a media database, what now? With a great contact list comes great responsibility.
Why media databases are not for everyone Read More
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
Is the Gillette controversy good for sales? Read More
PR is frequently viewed as a service for big businesses, but there are many ways in which it can help NFPs. It may look different, but in the end the main objective is the same: PR can help any organisation build and maintain a good reputation.
How PR differs between not-for-profits and businesses Read More