Who wins the PR-off? Burger King or McDonald’s?
Just how clever is Burger King’s McWhopper PR campaign, and what PR moves are available to McDonald’s?
Who wins the PR-off? Burger King or McDonald’s? Read More
Just how clever is Burger King’s McWhopper PR campaign, and what PR moves are available to McDonald’s?
Who wins the PR-off? Burger King or McDonald’s? Read More
Some new clients are nervous when they come to us because they’ve been burnt by their previous PR agency. Given that media coverage and other measures of PR success can’t be guaranteed, is it reasonable to expect results from a PR firm?
How to avoid being ripped off by a PR agency Read More
How do you find the right media outlets to pitch your stories to? Here’s how you can take the right steps to get positive media coverage and build relationships that will help your PR strategy long-term.
Part Two: Wooing media targets through compelling business stories Read More
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
Part One: Wooing media targets through compelling business stories Read More
Here are my all time favourite productivity apps. These apps are life-savers in the Good Business Consulting office. Each are easy to use and surprisingly affordable.
Getting ‘appy: great productivity apps you should try Read More
Your attitude and mood can be one of the greatest productivity hacks and can make a huge difference to how you work each day.
Your attitude as a productivity hack Read More
We have many hats to wear throughout our days and weeks that all require attention and time. Ever wondered how you can manage to wear them all at once? My secret weapons are these amazing productivity hacks.
Productivity Hacks that work Read More
Here is a simple and practical way to dramatically improve your business’ prospects and avoid the single biggest mistake made by small businesses.
How to avoid the single biggest mistake made by small businesses (Part 2) Read More
Regardless of industry and regardless of whether it is a not-for-profit, family business or multi-site business, almost every business makes this one key mistake.
The biggest mistake every small business makes (Part 1) Read More
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
The cost of business integrity is priceless Read More