About Phoebe Netto, Founder
Phoebe Netto is the founder and Managing Director of Pure Public Relations, previously known as Good Business Consulting.
Phoebe honed her PR and marketing skills working with Sydney PR agencies, large and small, but felt frustrated that small and medium-sized businesses couldn’t access the expertise that big budgets could.
Founding her own agency, Good Business Consulting, was the natural next step to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. In 2016, she changed the name to Pure Public Relations and narrowed the focus to PR, and she seriously loves her work. No business is too boring or technical, and no issue is too hard.
Phoebe handpicks her team for their skills and know-how, as well as their shared belief that the size of a business shouldn’t determine the quality of advice, service, and results it receives.
Phoebe is very involved in regular community and charity work, and is a member of the Red Cross NSW Divisional Advisory Board.