Which media coverage suits you best?
Any positive media coverage is good coverage right? Not quite. The more targeted you are about your coverage, the more traction you’ll get for your message.
Which media coverage suits you best? Read More
Any positive media coverage is good coverage right? Not quite. The more targeted you are about your coverage, the more traction you’ll get for your message.
Which media coverage suits you best? Read More
So you have access to a media database, what now? With a great contact list comes great responsibility.
Why media databases are not for everyone Read More
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
Is the Gillette controversy good for sales? Read More
PR is frequently viewed as a service for big businesses, but there are many ways in which it can help NFPs. It may look different, but in the end the main objective is the same: PR can help any organisation build and maintain a good reputation.
How PR differs between not-for-profits and businesses Read More
Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. Your customer’s experience is determined by the details as much as your delivery of promises, and that can be the difference between you and your competitor.
Sense and sensory abilities: creating a customer experience Read More
There’s a great way to outshine your competitors that goes beyond promoting what your business offers: it’s time to let your potential customers get to know you. Personally.
Why business branding should be personal Read More
‘Going to the dentist’ never tops the list of people’s favourite things to do, but Dr David Hills at least wants to take the pain away from the process.
How good customer service cures dentist dread Read More
While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
Secrets of a great PR agency Read More
Through my work, I meet so many small business owners who don’t realise how powerful their experience and advice can be. And, more importantly, how telling their story well can drive preference for their business over their competitors. Public Relations (PR) is indeed a powerful tool!
Why businesses need to brave up and promote themselves Read More
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
“Is it too late now to say sorry?” Read More