Infographic – 5 Ways To Maximise Your Media Coverage
Take coverage and run: an infographic of tips to leverage media mentions and max out your media coverage.
Infographic – 5 Ways To Maximise Your Media Coverage Read More
Take coverage and run: an infographic of tips to leverage media mentions and max out your media coverage.
Infographic – 5 Ways To Maximise Your Media Coverage Read More
We spend our time sharing our clients news, but need to take a moment to share with you some news of our own…
We’ve changed a few things Read More
Effective public relations management is a skill best given to professionals, but how do you know if your PR agency is doing the right thing by your business?
The 7 traits of highly effective PR agencies Read More
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
5 easy ways to make media coverage last Read More
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
I’ve got some media coverage: now what? Read More
Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
Insane media relations Read More
The days of ‘a product so good it markets itself’ are gone. In a world where the most sought-after currency is not money but attention, passive selling is no longer an option for any organisation, big or small.
Can a business sell itself without marketing? Read More
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
How you could be destroying your chances of media coverage Read More
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
Alternatives to media releases for small business Read More
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Does your small business need a media release? Read More