We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
Stick this list on your computer, fridge, forehead, or somewhere else where you won’t be able to miss it. It could save your name and/or your business!
Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
Being media-minded– a new school of thought: Public relations is not just for politicians and businesses. Media relations is a tool that can help the education sector earn (and rebuild) the trust and attention it deserves.