When done right, outsourcing can help gear up your business to be more productive and profitable, but how do you know if and when you should do it? Here are four questions you should consider before you outsource.
Having one of those days when you can’t remember why you started your business and became your own boss? Here’s why nothing beats running your own business.
If positive media coverage is part of your business’ marketing plan, it’s essential to know how to become part of the pitching process so media outlets get to know your business and what it represents.
Securing positive media coverage is an excellent way to establish credibility. An article in which you are positioned as a key opinion leader on a relevant issue can ultimately turn your potential customers and stakeholders into advocates of your cause, whatever it may be.
Marketing occurs at every point someone comes in contact with your business, and often it is the small aspects of your business brand that creates a lasting impression. Here are some key points on how to build your reputation by becoming a constant marketer.
Deciding to start your own small business is a big move. Here are seven key questions to ask yourself before committing to make the move.
Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind, setting the tone and keeping them informed throughout the entire process.
Read about what a steak shop can teach us about managing expectations…
Small-to-medium sized businesses can be limited by their size and buying power, so it is important to stand out with the reputation they build from Day One and by telling their unique story.