Someone recently asked me what the most common issue is that I encounter during my marketing coaching sessions with small business owners, and they were surprised by my answer.
Can you believe that in two weeks it will be halfway through 2012? Here is a great exercise for business owners to take a few hours out to do. It will help you review the first half of this year and give you guidance on what needs to change for an even more successful second half of the year.
For many small business owners, getting on television is a far-out dream that is just that: a dream. Elisabeth Re who has been a Producer for some of the biggest TV programs such as The Project agreed to share some tips with our readers about getting the attention of a TV producer.
Feedback is important for small businesses. You need to know what you’re doing well so you can give yourself a big pat on the back, but you also need to know what you’re not getting right so you can make positive changes to the way you do business.
But how can you get helpful feedback without it being expensive or awkward?
We all need time off – time when we feel like we’re able to rejuvenate without spending the whole time worrying about the backlog of things we are going to have to deal with when we return. Have you ever considered an email sabbatical?
Small business owners must be able to plan well and execute well, and both of these things depend heavily on your ability to make reasonable commitments that you’re prepared to follow through.
Before you agree to anything, you need to ask yourself a few questions that will determine if you really understand what you’re getting yourself into.
Increasingly I’m seeing the light bulbs switch on in business owners’ heads as they realise that seemingly small changes and thoughtful customer benefits make a significant difference to their profit margins.