Writing for the web
Writing for a blog or website is different to writing for a Pulitzer Prize. At least, it should be. If you want people to read what you write online, then you should take a look at these great tips.
How badly do you want it?
Someone recently asked me what the most common issue is that I encounter during my marketing coaching sessions with small business owners, and they were surprised by my answer.
How badly do you want it? Read More
Is your business on track six months into 2012?
Can you believe that we’re almost halfway through 2012? Here is a great, short exercise that will help you review the first half of your year and give you guidance on what needs to change for an even more successful second half.
Is your business on track six months into 2012? Read More
Do you prefer to watch TV or watch yourself on TV?
For many small business owners, getting on television is a far-out dream that is just that: a dream. Elisabeth Re, who has been a Producer for some of the biggest TV programs such as The Project, shares some tips about getting the attention of a TV producer…
Do you prefer to watch TV or watch yourself on TV? Read More
How to get quality feedback from your customers – without spending lots of $
Feedback is important for small businesses. You need to know what you’re doing well, but you also need to know what you’re not getting right so you can make positive changes. But how can you get helpful feedback without it being expensive or awkward?
How to get quality feedback from your customers – without spending lots of $ Read More
Businesses Forget How to Listen to Customers
Really listening to customers is so rare today that it’s possible to gain a competitive edge just by doing it.
Businesses Forget How to Listen to Customers Read More
How to Take an Email Sabbatical
We all need time off – time when we feel like we’re able to rejuvenate without spending the whole time worrying about the backlog of things we are going to have to deal with when we return. Have you ever considered an email sabbatical?
How to Take an Email Sabbatical Read More
Over-Commitment Syndrome
Small business owners must be able to plan well and execute well, which means you need to make reasonable commitments that you’re prepared to follow through. Here are a few questions that will determine if you really understand what you’re getting yourself into.
Over-Commitment Syndrome Read More
Do you want fries or lifetime membership with that?
Increasingly I’m seeing the light bulbs switch on in business owners’ heads as they realise that seemingly small changes and thoughtful customer benefits make a significant difference to their profit margins.
Do you want fries or lifetime membership with that? Read More
What’s in it for your employees?
A salary is not a sufficient means of offering value, appreciation and motivation to your staff.
What’s in it for your employees? Read More