Some new clients are nervous when they come to us because they’ve been burnt by their previous PR agency. Given that media coverage and other measures of PR success can’t be guaranteed, is it reasonable to expect results from a PR firm?
Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.
Great PR is a little like dating. You need to find the target you want to woo and you need to know how to make the best possible introduction.
Here are my all time favourite productivity apps. These apps are life-savers in the Good Business Consulting office. Each are easy to use and surprisingly affordable.
Here is a simple and practical way to dramatically improve your business’ prospects and avoid the single biggest mistake made by small businesses.
Regardless of industry and regardless of whether it is a not-for-profit, family business or multi-site business, almost every business makes this one key mistake.
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?