Selecting the right media target is crucial to giving you the best opportunity for media coverage. This photo of a pile of magazines is part of a blog post by Good Business Consulting, a boutique PR agency with clients in Sydney, Melbourne and other parts of Australia.

Part Two: Wooing media targets through compelling business stories

Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.

Photo of a to do list written in a book next to a hot drink on a desk, used in a blog post regarding Phoebe Netto's top productivity hacks for business owners. Read more great business tips from the Boutique PR agency in Sydney, Good Business Consulting.

Productivity Hacks that work

We have many hats throughout our days and weeks that all require attention and time. You may wonder how you can manage to wear all those hats and get the job done. My secret weapon is productivity hacks. And I’m going to share a couple of them with you in a special two part blog.

Quiet achievers: how to use slow periods to grow your business

Every business goes through a quiet patch. Whether it’s seasonal downtime, like an ice cream vendor in winter, or a weak business pipeline, quiet periods can actually be a good time to reflect on and reinvigorate your business. Use slow periods as opportunities to prepare your business for growth.