How should your marketing and communication differ during this pandemic? I’m going to give you two DOs, and two DON’Ts.
What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?
We are all impacted in challenging ways by COVID-19, and while so much is out of our control right now, one thing that is in our power to do is help others. Struggling for ideas? I have compiled some ways that you can help others.
Am I the only one who is feeling bombarded with communication from businesses regarding COVID-19? Here are the criteria for what deserves an announcement, social media post, email or text message blast.
Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?