Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
Many businesses struggle with their PR efforts, especially when they’re just starting out. Thankfully, If you can identify where you’re going wrong, you’ll be well on your way to PR success.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.