Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. From how you communicate to your on-hold music – your customer’s experience is determined by the details as much as your delivery of promises. And that can be the difference between making repeat customers and beating the competition in attracting them in the first place.
‘Going to the dentist’ never tops the list of people’s favourite things to do, but this business is out to prove that a positive customer experience will have people coming back. Dr David Hills, founder of our client iNEEDa Dentist, shares on Sky Business News how to create a positive customer experience.
The Golden Rule states that you should treat others as you want to be treated, but overlooks the fact that other people may not want to be treated the same way.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?
There is a price to pay when you own and run your own business. This price is a big investment of time, money, energy and more. But making money at any cost is damaging. Is your business founded on integrity?
How your staff treat customers can say a lot about your business and can even win and lose customers. So make sure your staff are saying the right thing about your business with their customer relations.
In a competitive environment it’s hard enough attracting customers to do business with you, so how do you raise your prices and still retain their loyalty?