Ever wondered what goes on behind the scenes of PR agency when doing issues management and crisis communication? Many of you will be experiencing a need for this, for the very first time.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
Your existing clientele is often the backbone of your business. Here are four ways to maximise your profits by investing in your returning customers.
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.