There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
Welcome to our founder series. Twice a month we will interview the founders of businesses, NFPs and charities who impress us, and we know will impress you too. First up is Colin Anson, digital entrepreneur and co-founder of pixevety.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
News media thrive on sound bites. Great (and not so great) media coverage can come out of it and if you want your words to be repeated on news, in the paper or online, you must be able to deliver a short, pithy quote.