What do you do if your industry has a negative reputation or has been affected by bad press, but you have a good business and do an excellent job?
Only a small proportion of those with the label of ‘thought leader’ are actually doing it well. So if you’re ready to provide some truly useful guidance to your industry and potential clients, these five strategies should set you in the right direction.
In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.
We’ve all seen media interviews go horribly wrong! Similarly, you may have experienced mediocre coverage that did not reflect well on you or did not include your business even though you had a long interview.
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Even if the inside of a house is beautiful and well-built, an overgrown and neglected front lawn says, “Who knows what else in the house is maintained with the same lack of care as the grass?” I think of this in relation to businesses that take the attitude ‘my work should speak for itself’. In a perfect world it should, but it doesn’t.
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?