How to make the most of your existing clients – Part 1
Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 1 Read More
Here are four ways to maximise your profits by investing in your returning customers.
How to make the most of your existing clients – Part 1 Read More
Public relations is the management of communications between an organisation and the public to enhance the organisation’s reputation. But there’s more to it than that.
Understanding PR series, Part 1: What is public relations? Read More
When done right, outsourcing can help gear up your business to be more productive and profitable, but how do you know if and when you should do it? Here are four questions you should consider before you outsource.
4 questions to ask before you outsource Read More
Having one of those days when you can’t remember why you started your business and became your own boss? Here’s why nothing beats running your own business.
Why in business nothing beats being your own boss Read More
Here’s an exercise to help you find the essence of your business by honing in on what it does. This can not only renew your vision for the organisation, but also helps with focusing your branding and marketing campaigns.
Finding the essence of your business Read More
Securing positive media coverage is an excellent way to establish credibility. An article in which you are positioned as a key opinion leader on a relevant issue can ultimately turn your potential customers and stakeholders into advocates of your cause, whatever it may be.
How media coverage can benefit your business Read More
Deciding to start your own small business is a big move. Here are seven key questions to ask yourself before committing to make the move.
Seven questions to ask before starting your small business Read More
It is well-known that to influence people to change their behaviour, you need to appeal to them on an emotional level or apply the “what’s in it for me” principle. In other words, people need to work with both intellect and emotions.
Creating an emotional appeal for your business Read More
Setting expectations early on in a business transaction is critical. It’s not just about letting the customer know what they can expect for their money, it’s also about giving them peace of mind. Here’s what a steak shop can teach us about managing expectations…
It is much more effective to target specialised markets and individuals with common interests, than it is to take what I like to call, the ‘spam approach’ or to ‘spray and pray’.
Go direct to your customer to make your marketing more effective Read More