We know that passion and belief lie at the core of every small and medium-sized business
We know that because we are a small business.
We also know that often passion isn’t enough.
You need the right expertise and connections if your business is going to live up to its potential.
Our public relations (PR) services offer you a way to share your passion and product or service with more people
—the right people.
We’re creative, strategic, experienced, driven and very good at what we do.
Our value is measured in outcomes, not outputs
This is particularly important for small and medium-sized businesses (SMBs). PR for SMBs cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, does not necessarily mean good outcomes for the business. Your PR must tie in with your marketing and business goals, and be strategic in making sure it is truly beneficial.
We share the belief that being a small or medium-sized business doesn’t mean achieving small results.
We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique.
The way we spend our time is tailored to the constraints that are common to small and medium-sized businesses (SMBs). We also leverage the passion, hard work, enthusiasm and agility of SMBs.
To find out about our public relations services designed specifically for small and medium-sized businesses, call (02) 9688-3325 or contact us here.
Sydney-based business owners and managers who are looking for ways to grow awareness of their brand amongst their ideal customers should always consider their PR and media relations strategies and how they could be improved. When a company is respected and presented well in the media, it can rest assured that it has solid foundations required to grow its customer base and expand its operations. Read More
Easily and Affordably Improve Your Media Relations
Many small business owners mistakenly presume that high quality PR services are only available for large, national corporations with huge budgets and existing reputations. But if you’re a small to medium sized business owner or manager, you’ll be glad to hear that nothing could be further from the truth.
In fact, this is the reason why Pure Public Relations was founded. Founder, Phoebe Netto, honed her PR and marketing skills working with Sydney PR agencies, large and small, but felt frustrated that small and medium-sized businesses and not-for-profits couldn’t access the expertise that big budgets could.
So she founded Pure Public Relations in Sydney and Melbourne to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. The team has a reputation for media relations, including to secure excellent coverage for topics that are not obviously newsworthy, and has an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.
At Pure Public Relations, we’ve built our entire reputation on the back of many years of experience providing expert PR services to local businesses who are looking to build brand awareness and either begin or enhance their media relations campaigns. We believe that small or specialist companies deserve honest, reliable and effective PR consultancy services.
Why Work with a PR Agency
When you choose to work with one of the corporate PR agencies Sydney has to offer, you’ll benefit from access to the expertise of specialist consultants and their extensive range of contacts, which only a professional with years of experience and plenty of inside knowledge can provide.
And it’s not just about getting your business’ name and message directly in front of ideal clients and customers, but also helping you to build strong relationships with media outlets that are seen, heard, and read by your target market. This enables you to convey to them a sense that your products and/or services are relevant to them, trustworthy, respected, and worth their attention.
Choosing the right PR agency will ensure that your company gets the support of experts who understand newsworthiness, will plan for success and are consistent in delivering results.
A great PR agent invests the time to learn about these businesses, their customers, the industry they operate in, and what makes them the best in their field. Having this knowledge is great preparation for talking confidently to media, being able to create relevant pitches and help with articles.
The corporate PR agency will speed with current affairs, industry news relevant to their clients, legislation changes, popular culture, what is trending in the news and social media, and important dates in the calendar. Not only does it mean they can pitch to media at the right time – they know when the news cycle is too crowded and so they should hold off – they can also suggest how clients can leverage what is topical and suggest ways to take advantage or show caution in their media relations if necessary.
One of the Best Corporate PR Agencies in Sydney
When it comes to public relations strategies and improving media relations, Sydney businesses should look no further than Pure Public Relations. Our team of highly experienced senior PR professionals know exactly what it takes to develop and implement a successful public relations campaign. From media relations, consumer strategies, and B2B campaigns, to issues and crisis management to avoid long-term damage to your reputation, our proven track record demonstrates our dedication to successful PR for our clients.
Having worked with PR agencies, large and small, our team bring “big business” experience to small and medium-sized businesses across Australia.
We’re proud of our boutique approach, making sure that each client is treated as an individual, working closely with them to identify the areas in which public relations techniques can be used to enhance their businesses.
Simply get in touch with a member of our friendly team if you’d be interested in finding out about how we can help you manage and improve the awareness and the reputation of your brand.