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We know that because we are a small business.
We also know that often passion isn’t enough.
You need the right expertise and connections if your business is going to live up to its potential.
Our public relations (PR) services offer you a way to share your passion and product or service with more people
—the right people.
We’re creative, strategic, experienced, driven and very good at what we do.
This is particularly important for small and medium-sized businesses (SMBs). PR for SMBs cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, does not necessarily mean good outcomes for the business. Your PR must tie in with your marketing and business goals, and be strategic in making sure it is truly beneficial.
We share the belief that being a small or medium-sized business doesn’t mean achieving small results.
We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique.
The way we spend our time is tailored to the constraints that are common to small and medium-sized businesses (SMBs). We also leverage the passion, hard work, enthusiasm and agility of SMBs.
To find out about our public relations services designed specifically for small and medium-sized businesses, call (02) 9688-3325 or contact us here.
Public relations campaigns can have a dramatic impact on the success of an organisation. No organisation can ultimately succeed and thrive if its target market or audience is not being made actively aware of what it is and what it does.
But if your organisation is not for profit, public relations can sometimes take a back-seat. While many people involved in non-for-profits recognise the value and importance of using various different communications strategies such as marketing and advertising to get their names out into the community and to get their voices heard, many people think that PR is the exclusive privilege of large, multinational corporations and thriving businesses which make lots of money. This perception could not be more wrong.
In fact, PR can completely transform even the smallest enterprises – including those that operate on a non-profit basis. When compared to many other strategies like digital and print marketing and advertising, PR often proves to be the most efficient and cost-effective way to grow a small organisation’s image and reputation.
Would you currently describe your organisation as small, non-profit or charitable? Like any business, ensuring that your brand and messaging is reaching your target audience is a key goal. But brand awareness alone should never be the sole ambition of those seeking to grow their organisation’s reputation.
A cost effective communications strategy, PR will also consider how to get your ideal donors, members, clients, supporters, legislators or other stakeholders to develop a positive image of your organisation: one that is relevant to them and relates to their interests and values. When your message reaches the target audience through a media outlet or other medium that they respect and trust, a relationship between your brand and target audience is built.
Non-profit PR can also help to make sure that your organisation is recognised in the community as being deserving, endorsed, and supported by reputable influencers, creating the necessary foundations of trust on which to build and grow your organisation.
In addition, should an issue or crisis of any kind occur, having a PR expert on your side means they are able to deal with it and manage the situation to minimise the risk of negative publicity and prevent any long-term damage to your reputation.
If you thought that top-quality public relations advice, guidance and strategy implementation was only available to large corporations, it’s time to think again. Pure Public Relations is very proud to work with nonprofit organisations like yours.
Our team of highly trained and experienced PR experts can help you promote your cause, grow your brand awareness, reach your target market as well as manage and consolidate your ongoing reputation in the community. We understand charities and not-for-profits thanks to our experience as volunteers and our regular pro bono work for charities.
Charities and not-for-profit organisations aren’t like other businesses. You exist to advocate for and support others. But in order to continue and grow the work you do, you need someone to advocate for and support you. Get in touch with a member of our team to find out how Pure Public Relations can be that advocate and support for your organisation.