About Phoebe Netto, Founder

Phoebe Netto is the founder and Managing Director of Pure Public Relations.


Phoebe honed her PR and marketing skills working with Sydney PR agencies, large and small, but felt frustrated that small and medium-sized businesses and not-for-profits couldn’t access the expertise that big budgets could.


Founding her own PR agency was the natural next step in 2010 to share her “big business” experience with small and medium-sized businesses and not-for-profit organisations. She has a reputation for securing excellent coverage for topics that are not obviously newsworthy, and an impressive track record for issues management. No business is too boring or technical, and no issue is too hard.


Phoebe is very involved in regular community and charity work, and is a member of the Red Cross NSW Divisional Advisory Board.


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Phoebe handpicks her team for their skills and know-how, as well as their shared belief that the size of a business shouldn’t determine the quality of advice, service, and results it receives.


Working alongside Phoebe are experienced senior PR Managers who love their work and are results-focused.