Mary MacKillop Foundation

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Charity Mary MacKillop Foundation wanted media coverage that would secure sponsors, compel people to donate and to bring awareness to their grants for charitable community groups.

How we helped

  • Created newsworthy angles for media coverage.
  • Reached out to their network, including the community groups they support, to build a bank of stories for media.
  • Developed sponsorship proposals.
  • Promoted their events, new initiatives and other newsworthy items.
  • Assisted with development of marketing strategy.

Results

  • The charity received significant sponsorship funding.
  • National media coverage:
    • Television including The Project
    • Radio including top three radio programs in each state of Australia
    • Major newspapers
    • Online news
    • Not-for-profit trade media and Catholic media outlets
    • Local news
  • The media coverage captured attention, built credibility and showcased the charity’s great work leading to higher community involvement, donations and grant applications.