Transitional Executive

Transitional Executive_Karen Barker_

This top-tier executive coaching and team development organisation is unique in its approach with CEOs and Senior Executives of ASX-listed companies and multi-national businesses as their clients.

They required media coverage that would help them cut through the noise of other executive coaches, positioning them as highly qualified, experienced and professional.

How we helped:

  • Created media angles that appealed to top-tier media, while working in the confines of client confidentiality and industry standards.
  • Identified speaking opportunities and developed speaker profile kit to be pitched in.


Speaking opportunities were secured, along with multiple media clips in:

  • Sydney Morning Herald
  • The Australian
  • The Weekend Australian Professional section
  • Various business magazines
  • All print and online media outlets for the HR industry.