Transitional Executive - Pure Public Relations
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Transitional Executive

About This Project

This top-tier executive coaching and team development organisation is unique in its approach with CEOs and Senior Executives of ASX-listed companies and multi-national businesses as their clients.

They required media coverage that would help them cut through the noise of other executive coaches, positioning them as highly qualified, experienced and professional.

How we helped:

  • Created media angles that appealed to top-tier media, while working in the confines of client confidentiality and industry standards.
  • Identified speaking opportunities and developed speaker profile kit to be pitched in.


  • Multiple media clips in BRW, Sydney Morning Herald, The Australian, The Weekend Australian Professional section, and all print and online media outlets for the HR industry.
  • Speaking opportunities secured.
Public relations