We know that passion and belief lie at the core of every small and medium-sized business
We know that because we are a small business.
We also know that often passion isn’t enough.
You need the right expertise and connections if your business is going to live up to its potential.
Our public relations (PR) services offer you a way to share your passion and product or service with more people
—the right people.
We’re creative, strategic, experienced, driven and very good at what we do.
Our value is measured in outcomes, not outputs
This is particularly important for small and medium-sized businesses (SMBs). PR for SMBs cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, does not necessarily mean good outcomes for the business. Your PR must tie in with your marketing and business goals, and be strategic in making sure it is truly beneficial.
We share the belief that being a small or medium-sized business doesn’t mean achieving small results.
We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique.
The way we spend our time is tailored to the constraints that are common to small and medium-sized businesses (SMBs). We also leverage the passion, hard work, enthusiasm and agility of SMBs.
To find out about our public relations services designed specifically for small and medium-sized businesses, call (02) 9688-3325 or contact us here.
Regardless of the industry your business operates in, there’s no doubt that a good public relations strategy will help you to grow and succeed. A well-managed public relations campaign by PR experts can help to get your company’s name in front of potential customers in your area, build brand awareness with greater efficiency and less expense than many alternative marketing and advertising techniques.
But great PR will not just help with brand awareness, and by working with one of the specialist PR firms Sydney has to offer, you can be sure that you will get a cost-effective strategy - helping to achieve success in each of your communications goals.
As well as making the community more aware of who you are and what you do, PR campaigns will also help to build a sense of relevance and trust between you and your ideal target market. When a potential customer sees your products and/or services endorsed in a reputable media outlet they consume, such a magazine, television program or radio segment, they’ll quickly begin to form associations between your brand and the things which matter to them.
The Benefits of Working with a PR Consultant
Public Relations (PR) can pave the way for your product or your expertise to be featured in the media, win awards or be promoted by influential people or groups. It has the power to make them interested – even keen – to become a customer.
Are You Interested in Improving Your Public Relations?
Sydney businesses should know that the best way to guarantee excellent results through their PR strategies is to work with one of the best public relations firms Sydney has to offer. An expert PR specialist can provide business owners and marketing managers with knowledge, insights and contacts acquired from years of training and experience in the industry and their carefully cultivated relationships with the media. This means the very best and most sophisticated PR tactics are being developed and implemented with maximum efficiency and cost-effectiveness.
By working with an expert, you will also have access to additional services where required. So while your ongoing PR strategies are in play, should an incident or crisis of any kind occur which threatens the general reputation of your business or organisation, you can be entirely confident that the very best PR firms will always be able to work with you to ensure the situation is managed carefully and tactfully, minimising negative media coverage and engaging in effective damage control strategies to protect your reputation.
The Best PR Consultant Sydney Has to Offer
At Pure Public Relations, we’ve built a reputation for being one of the very best PR firms available in the Sydney area, and also servicing the eastern seaboard. As a boutique agency, we’re on a mission to ensure that every small to medium-sized business, charity and not-for-profit organisation is able to access the top-quality PR solutions they need in order to thrive. Meaning that great PR is no longer the exclusive privilege of companies that are already large and well-established in their industries and communities.
Combining our knowledge and experience in the PR industry with our unique understanding of the challenges faced every day by small and medium-sized local businesses and not-for-profits, we work closely with our clients to develop bespoke solutions that are tailored to their needs, preferences, goals and budget. Simply get in touch with a member of the team today to find out more information about how we can help your organisation.