We know that passion and belief lie at the core of every small and medium-sized business
We know that because we are a small business.
We also know that often passion isn’t enough.
You need the right expertise and connections if your business is going to live up to its potential.
Our public relations (PR) services offer you a way to share your passion and product or service with more people
—the right people.
We’re creative, strategic, experienced, driven and very good at what we do.
Our value is measured in outcomes, not outputs
This is particularly important for small and medium-sized businesses (SMBs). PR for SMBs cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, does not necessarily mean good outcomes for the business. Your PR must tie in with your marketing and business goals, and be strategic in making sure it is truly beneficial.
We share the belief that being a small or medium-sized business doesn’t mean achieving small results.
We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique.
The way we spend our time is tailored to the constraints that are common to small and medium-sized businesses (SMBs). We also leverage the passion, hard work, enthusiasm and agility of SMBs.
To find out about our public relations services designed specifically for small and medium-sized businesses, call (02) 9688-3325 or contact us here.
Regardless of what industry your business operates in, and whether you’re a small, local, family-run company, a large, national corporation, a charity, or not-for-profit organisation, there’s no doubt that investing in effective public relations solutions should be considered. After all, no business can succeed and thrive unless it is managing to get its name, its brand and its message out to its target market. And this is exactly the service that is provided by the very best PR agencies in Sydney. Read More
The Advantages of Investing in Public Relations
There are various communications strategies that can be undertaken to achieve brand recognition and targeted messaging, including marketing and advertising. And the most successful companies across the globe have also added PR into the mix to achieve highly cost effective results. However, these results will only be achieved when the PR strategies are handled with tact and skill.
Great public relations means more than increasing the awareness of your brand in your local community. It also means building relationships with journalists at the media outlets that are consumed and respected by your target market. Effective strategies will secure coverage for your expertise, products and/or services in these publications and, in turn, convey to your ideal customers that your brand is relatable to them, worthy of their attention and something they should invest in. And for not-for-profits and charities, strong PR can increase your supporter or member base, and promote your call-to-action and cause.
Why to Work with a Public Relations Agency
When choosing to work with a reputable public relations agency, Sydney-based business owners and managers can rest assured that they have the ability and resources to achieve the very best possible results when it comes to building brand awareness, along with a sense of relevance and trust from their target markets.
Genuine PR experts will have years of experience and extensive contacts in a range of different industries. They will understand newsworthiness and find angles that will be of interest to the target media. A great PR agency will plan for success, being transparent and honest with its clients and the media to achieve consistent results.
In addition, any business can be at risk of an issue or crisis, and PR professionals can turn a potentially damaging situation that may attract negative media coverage into one that manages your reputation ad conveys a sense of professionalism to the ideal clients, important stakeholders, and the wider community.
An expert will be able to undertake all aspects of a public relations campaign, from identifying the target audience and media, devising the PR strategy, drafting media releases, writing articles, media training and interview preparation, managing influencer relations, coordinating media calls, arranging photo and filming opportunities, government relations, investor relations, speech writing, speaking opportunities, lobbying, issues management, education campaigns, reputation management and community relations.
Choose One of the Very Best PR Agencies in Sydney
Pure Public Relations is proud to have built a strong reputation as a leading public relations company that Sydney businesses trust. Our team of highly skilled, senior PR consultants are all experienced professionals who are committed to working closely with each client on a one-to-one basis, forming a comprehensive understanding of their business and industry, particular preferences and requirements, and the particular challenges their businesses face to ensure successful campaigns. We do our homework and don’t wait for our clients to offer news. Instead we learn about our clients to identify newsworthy angles that the client wouldn’t have developed on their own.
Pure Public Relations is incredibly proactive in helping their clients grow and achieve their goals.
Traits of a great agent include discretion, empathy and restraint. Not all news is good news, and it takes a seasoned professional with a good strategic perspective to handle that well. This makes Pure Public Relations stand out amongst other public relations agencies in Sydney.
We are professional agents who are honest, especially when it comes to an angle or campaign that isn’t working. Changing course is not a weakness; an upfront agent will simply not waste your time with something that doesn’t work. Great ones can then pivot and adapt.
We thrive on helping small and medium businesses and highly specialist organisations to approach PR with confidence and achieve success, so feel free to get in touch with a member of our friendly team today to find out more information about how we can help you and your company.