Public Relations

Shows the public the best parts of your brand, rather than simply telling them about them. A strong PR strategy is on-brand, strategic and influential, and helps your business or organisation reach more people in a credible, persuasive manner.


That’s the power of PR.


If you are a small or medium-sized business or represent a charity or not-for-profit, we specialise in helping organisations like yours with proactive, outcome-focused public relations.

Media Relations

Media Relations

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The unbiased and independent nature of a well-planned media relations campaign can boost the credibility of your business, unlike any other marketing tactic. But an excellent media relations campaign is more than sending a press release to journalists. In fact, your business, not-for-profit organisation or charity may not suit a press release or have anything newsworthy enough to warrant one.


Pure Public Relations has a reputation for generating influential media coverage for clients that are not obviously newsworthy, or may even be classed by some as ‘boring’ or ‘too small’.


While some PR agencies can guarantee you media coverage without taking the time to understand what kind of publicity is beneficial to your marketing and sales goals, if a media opportunity doesn’t reach a key audience with the most valuable messages about your organisation, then we won’t pursue it.


Everything we do aims to help your business grow. Our clients choose us because

we are focused on outcomes, not outputs.

But securing a moment in the spotlight is just the beginning.


Pure Public Relations will maximise the impact of your moment of media attention for more profitable, long-term results.


Think of good media coverage as the beginning of a promotional cycle. We can help you use the momentum of positive media coverage to extend not only its reach, but its longevity, so it will keep paying dividends for your brand long past the day of publication or airing.


To find out about our public relations retainer packages, call (02) 9688-3325.


Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto.

Media Training

Media Training

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Are you confident you can present your business in the best light when talking to media outlets?

We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work.

Media training helps you to make the most of media interviews so you come across as a knowledgeable and enthusiastic business owner or spokesperson whom media will want to speak to again and again.


Many media trainers offer a one-size-fits-all ‘fix’ and tend to actually focus on helping you avoid negative media attention, and some even teach you to sound like a robot who does not answer questions properly.


Instead, Pure Public Relations provides media training for over-the-phone and in-person interviews, teaching you the skills you need to give professional, quotable interviews that have journalists coming back for more.


To discuss your media training needs, call (02) 9688-3325 or contact us here.


Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto.

Issues Management

Issues Management

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No one invites negative media attention or a crisis that affects key stakeholders in your organisation, but when it happens, you need to act swiftly and with a strategic focus.

Priority needs to be given to honesty, compassion and responsibility, as well as protecting your organisation and reputation.


Our experienced, trustworthy issues management team can help make a negative situation less stressful. We can also teach your team to become media savvy for those unexpected moments in the spotlight.


To find out how Pure Public Relations can help you with tailored issues management, call (02) 9688-3325.


Need urgent issues management or crisis communication?


If you require support for a current issue, call us on (02) 9688-3325, or if it is outside of business hours email [email protected] for a quick response.



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Public relations is much more than proactive media relations and issues management. There are many other ways we can show and promote the best parts of your organisation, challenge perceptions, create influence, increase trust, engage key stakeholders, and motivate people to act.


Some of our other PR communication services include:

  • Speech writing
  • Profile building
  • Customer case studies
  • Online credibility
  • Internal communication
  • Social media
  • Copywriting
  • Stakeholder relations
  • Blogging
  • Reputation management

To find out about our public relations project and retainer packages, call (02) 9688-3325.


Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto.

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