Harness the power of media coverage
Positive media coverage is a powerful way of letting people know about your business, charity or not- for- profit, and creating preference for it. It can compel people to act, cement or change your reputation, and position your business in a way no other marketing tactic can.
In fact, most of the enquiries that we receive are from referrals and our own media relations.
Media coverage creates awareness and demonstrates important qualities that are deciding factors in making people keen to find out more: experience, understanding, passion, approachability, professionalism, trust, likeability, responsibility, and expertise.
GUARANTEED MEDIA COVERAGE
Given the unpredictability of the media, most PR agencies aren’t willing to promise media coverage, which means you could be paying for their time with little or no results.
We’re not like that. Pure Public Relations takes on the risk and guarantees regular media coverage. We can do that because we have a proven track record and strong relationships with the media, along with a deep understanding of your business or organisation.
It’s why our clients have been with us for years.
Getting your organisation in the media
An excellent media relations campaign is more than sending a press release to journalists. In fact, your business, not-for-profit organisation or charity may not suit a press release or have anything newsworthy enough to warrant one.
Pure Public Relations has a reputation for generating influential media coverage for clients that are not obviously newsworthy, or may even be classed by some as ‘boring’ or ‘too small’.
If a media opportunity doesn’t reach your key audience with the most valuable messages about your organisation, then we won’t pursue it. Publicity needs to be beneficial to your marketing and sales goals.
OUR CLIENTS ARE FEATURED IN
WE’RE FOCUSED ON OUTCOMES, NOT OUTPUTS
Everything we do aims to help your business grow. Securing a moment in the spotlight is just the beginning.
Pure Public Relations will maximise the impact of your moment of media attention for more profitable, long-term results. Think of good media coverage as the beginning of a promotional cycle. We can help you use the momentum of positive media coverage to extend not only its reach, but its longevity, so it will keep paying dividends for your brand long past its publication date.
Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto, founder of Pure Public Relations.
Media relations creates preference for your brand, supports advocacy, and compels action.
Do you want guaranteed media coverage?
If keeping a story or your organisation out of the media is what you need, or you have an issue or crisis that you need help managing, then we have a specialty issues management and crisis communication team.
Need urgent issues management or crisis communication? If you require support for a current issue, call us on (02) 9688-3325, including outside of business hours.
To see if Pure Public Relations can secure guaranteed media coverage for your organisation, get in touch below.