The unbiased and independent nature of a well-planned media relations campaign can boost the credibility of your business, unlike any other marketing tactic. But an excellent media relations campaign is more than sending a press release to journalists. In fact, your business, not-for-profit organisation or charity may not suit a press release or have anything newsworthy enough to warrant one.
Pure Public Relations has a reputation for generating influential media coverage for clients that are not obviously newsworthy, or may even be classed by some as ‘boring’ or ‘too small’.
While some PR agencies can guarantee you media coverage without taking the time to understand what kind of publicity is beneficial to your marketing and sales goals, if a media opportunity doesn’t reach a key audience with the most valuable messages about your organisation, then we won’t pursue it.
Everything we do aims to help your business grow. Our clients choose us because
we are focused on outcomes, not outputs.
But securing a moment in the spotlight is just the beginning.
Pure Public Relations will maximise the impact of your moment of media attention for more profitable, long-term results.
Think of good media coverage as the beginning of a promotional cycle. We can help you use the momentum of positive media coverage to extend not only its reach, but its longevity, so it will keep paying dividends for your brand long past the day of publication or airing.
To find out about our public relations retainer packages, call (02) 9688-3325.
Want to learn more about public relations? Check out the blog for expert articles and advice from Phoebe Netto.