5 easy ways to make media coverage last
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
5 easy ways to make media coverage last Read More
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
5 easy ways to make media coverage last Read More
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
Alternatives to media releases for small business Read More
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Does your small business need a media release? Read More
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.
Why options can be detours off the long and narrow road of success Read More
When big businesses are tasked with increasing their profit margins, usually their first move is to cut costs. However, many small businesses don’t have much fat to trim. Here are five ways you can increase profits, keep costs low and retain customers.
5 clever ways to increase profits and retain customers Read More
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.
How to identify the best media targets Read More
You don’t have to look very hard to find examples of epic PR and marketing fails. Here’s a collection of some of the finest for you to cringe at and learn from.
More PR and Marketing Fails Read More
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or is there justifiable reasons for this approach? We explore how businesses should be apologising – especially if they are in the wrong.
Sorry, not sorry. When and how a business should apologise. Read More
Having the correct stock levels means you’re not paying for slow-moving stock to sit on the shelf and ensures you don’t run out of your best sellers. Getting the timing of this right does require some forethought, so here are the things to consider.
Better stock management improves your cash flow Read More
Did you hear the one about the supermarket and the thousands of soldiers who died in war? One way to make your PR campaign current is to make it relevant to a recent event or a day of note – but what happens if it receives backlash?
Why linking current events to marketing is a risky business Read More