Gutsy marketing
It takes guts to be clear in your marketing and very specific and deliberate in how you position yourself.
It takes guts to be clear in your marketing and very specific and deliberate in how you position yourself.
Good Business Consulting is pleased to bring you a Q&A with someone who knows small business very well. This is Part Two of our interview with Jen Bishop, Publisher and Editor, Dynamic Business.
Interview with Jen Bishop: Part Two Read More
Basically, the goal of media coverage is to get people to think and feel about you and your business in a certain way.
How media relations can benefit small business Read More
I have some tough advice for you that I wish more small businesses understood. Their marketing and public relations would be much more effective if they heard this.
Media coverage is not free advertising Read More
You have just as many opportunities to create a fantastic image for your business as you have to create a poor one. This is why it’s so important to have a well thought-out marketing plan to help you along the way.
Where you could be letting your business down Read More
“The key is to get to know your ideal customers and work out how to best reach them in many different ways.”
That’s how the previous post ended, and this post is going to show you one of the ways to do that.
How to get your potential client’s attention Read More
When marketing your business you are ultimately asking people to do business with you. With this in mind, you cannot assume that because people see an advertisement for your business that they are going to part with their money and give it to you.
How to compel people to do business with you Read More
As this blog is all about marketing, public relations and small business (and how those three work together), I thought I would share with you the books that I will be reading over the Christmas holidays that relate to those topics.
Pleasureable productivity for the holidays Read More
Answer these questions and you are on your way to discovering your business story and unique selling proposition.
Telling your business story Read More
The days of “create a product that is so good that it will market itself” are gone. As are the days of “create a website with information about your business and sales pitches about your offerings, and the web visitors and sales will just come”.
Do great products and businesses really need marketing? Read More