The power of the bylined article
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
The power of the bylined article Read More
There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.
The power of the bylined article Read More
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Media coverage: are you missing out? Read More
Here are 10 mistakes to avoid when dealing with media, to stay in the good books.
How to lose a journalist in 10 ways Read More
Any positive media coverage is good coverage right? Not quite. The more targeted you are about your coverage, the more traction you’ll get for your message.
Which media coverage suits you best? Read More
So you have access to a media database, what now? With a great contact list comes great responsibility.
Why media databases are not for everyone Read More
While the Gillette ad certainly created column inches, will it actually translate into cold, hard cash? And is the campaign a good PR move long-term?
Is the Gillette controversy good for sales? Read More
PR is frequently viewed as a service for big businesses, but there are many ways in which it can help NFPs. It may look different, but in the end the main objective is the same: PR can help any organisation build and maintain a good reputation.
How PR differs between not-for-profits and businesses Read More
While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
Secrets of a great PR agency Read More
Through my work, I meet so many small business owners who don’t realise how powerful their experience and advice can be. And, more importantly, how telling their story well can drive preference for their business over their competitors. Public Relations (PR) is indeed a powerful tool!
Why businesses need to brave up and promote themselves Read More
Take coverage and run: an infographic of tips to leverage media mentions and max out your media coverage.
Infographic – 5 Ways To Maximise Your Media Coverage Read More