5 easy ways to make media coverage last
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
5 easy ways to make media coverage last Read More
There’s more to media coverage than 15 minutes of fame. Here are five ways to boost your credibility and extend your marketing for a long time to come.
5 easy ways to make media coverage last Read More
How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
I’ve got some media coverage: now what? Read More
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
How you could be destroying your chances of media coverage Read More
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.
How to identify the best media targets Read More
How do you find the right media outlets to pitch your stories to? Here’s how you can take the right steps to get positive media coverage and build relationships that will help your PR strategy long-term.
Part Two: Wooing media targets through compelling business stories Read More
Here’s your official guide on how to annoy a journalist and obliterate your PR chances.
How to annoy journalists and obliterate your chances of media coverage Read More
If you want to have something featured on breakfast television, it requires an entirely different approach than any other media outlet or program. Here’s how breakfast TV works.
How Australian breakfast TV works Read More
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
How to stop potential customers from walking away Read More
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More
If positive media coverage is part of your business’ marketing plan, it’s essential to know how to become part of the pitching process so media outlets get to know your business and what it represents.
Essential media skills for business owners Read More