How do you get media coverage if your business is not newsworthy?
To help clear some of these misconceptions and to help you with best-practice in media relations, Good Business Consulting is pleased to bring you an interview with Simon Sharwood, editor of My Business, a magazine for ambitious small business owners.
Many people make the mistake in thinking that media coverage should speak for itself in attracting clients. By doing this they are missing many opportunities to maximise the success of their media coverage.
I have some tough advice for you that I wish more small businesses understood. Their marketing and public relations would be much more effective if they heard this.