The 6 things you need to be in a media interview
Have a media interview coming up? Here are six important characteristics of a good interviewee.
The 6 things you need to be in a media interview Read More
Have a media interview coming up? Here are six important characteristics of a good interviewee.
The 6 things you need to be in a media interview Read More
Ever wondered what prompts a journalist to feature a particular business or story on the front cover, and what it would take for you to see your name featured there too? Here is a guide to what is newsworthy so you can get the attention of a journalist.
What makes something newsworthy for media? Read More
There are many things you can’t control in a media interview. This makes controlling what you can all the more important.
Preparing for a media interview – what to ask a journalist Read More
Like a game of football, there are two sides to every media interview. Here is what should be part of your every leader’s media interview playbook.
What do you want to get out of a media interview? Read More
Here are 10 mistakes to avoid when dealing with media, to stay in the good books.
How to lose a journalist in 10 ways Read More
While dozens of PR agencies may seem to fit your needs, only a select few rise above average when it comes to doing the job. Here’s how to tell the difference between a good PR agency and a great one.
Secrets of a great PR agency Read More
While I never thought I’d be quoting Justin Bieber, it seems to be the theme of a handful of public figures and prominent businesses of late: “Is it too late now to say sorry?”
“Is it too late now to say sorry?” Read More
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
How you could be destroying your chances of media coverage Read More
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.
How to identify the best media targets Read More