How to stop potential customers from walking away
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
How to stop potential customers from walking away Read More
Customers make a series of decisions that result in either becoming your client or not. What makes them trust you? What turns them off?
How to stop potential customers from walking away Read More
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Understanding PR series, Part 4: The agent-client relationship Read More
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More
If positive media coverage is part of your business’ marketing plan, it’s essential to know how to become part of the pitching process so media outlets get to know your business and what it represents.
Essential media skills for business owners Read More
Securing positive media coverage is an excellent way to establish credibility. An article in which you are positioned as a key opinion leader on a relevant issue can ultimately turn your potential customers and stakeholders into advocates of your cause, whatever it may be.
How media coverage can benefit your business Read More
We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. But is the solution media training? Some media training can actually be bad for business.
Could media training actually be bad for business? Read More
The ability to provide good photographs to journalists could be a matter of life and death… for any articles that you do manage to get into the paper! In fact, it could be the difference between your story or article being accepted or put aside.
Part 2: Getting media savvy – What makes a photo media friendly? Read More
Positive media coverage is a powerful way of letting people know about your business and making them think and feel about it in a certain way. Are you missing out?
Media coverage: are you missing out? Read More
Like a game of football, there are two sides to every media interview.
What do you want to get out of a media interview? Read More