Spotting the difference: PR versus advertising
PR and advertising – what is the difference?
Spotting the difference: PR versus advertising Read More
PR and advertising – what is the difference?
Spotting the difference: PR versus advertising Read More
PR versus marketing – some will indeed paint these two forms of communication as being opponents inside the business ring. Is one better? How do you know when to use PR? And can you use it instead of marketing?
Spotting the difference: PR versus marketing Read More
Want to uncover the mystery behind PR? PR is often confused with marketing and some of its other forms, such as publicity and advertising. So in this blog series we are shining a light on what PR is and how it differs to other marketing tools.
Spotting good business PR in the publicity jungle Read More
If you want to have something featured on breakfast television, it requires an entirely different approach than any other media outlet or program. Here’s how breakfast TV works.
How Australian breakfast TV works Read More
Part Two – Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
6 mistakes businesses make that prevent PR success – Part Two Read More
Did you know that you can lose media opportunities by making these common mistakes that prevent maximum PR returns?
6 mistakes businesses make that prevent PR success – Part One Read More
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Understanding PR series, Part 4: The agent-client relationship Read More
Don’t restrict engagement and customer care to a sales transaction. Here’s how you can continue to invest in customers before and after they purchase your product or service to encourage them to become ambassadors for your business.
5 communication tactics to improve customer experience – Part 2 Read More
Small business owners need to look at their communications strategy from end-to-end. Here are five tactics that can help improve your customer experience.
5 communication tactics to improve customer experience – Part 1 Read More
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Understanding PR series, Part 3: Myths about a public relations strategy Read More