What do you want to get out of a media interview?
Like a game of football, there are two sides to every media interview.
What do you want to get out of a media interview? Read More
Like a game of football, there are two sides to every media interview.
What do you want to get out of a media interview? Read More
.So, the hard part’s done – you’ve landed an interview with a journalist. Now you just have to sit back and take it as it comes, right?
Preparing for a media interview Read More
Unless you blow your nose with hundred dollar bills and own a villa for each day of the week (let me know if you do!), saving money is up there with eating and breathing.
Is being cheap costing your business? Read More
Your main goal is to make your business stand out to potential customers by giving them that unique thing that only you can provide. Once you know what this is, shout it from the rooftops.
Make your business uniquely you Read More
Have you ever in a moment of madness cut your own hair? I haven’t heard many DIY hair-cut stories that have ended well, yet sometimes in business we do the same thing by DIY’ing tasks that should be left to the experts.
Is DIY acceptable for small business? Read More
Small businesses may not have the marketing budgets and large teams that bigger businesses have, but being small is not at all a disadvantage. In fact, you have countless tools available to you and can do many things that big businesses find hard to do.
Small is powerful: smart marketing doesn’t break the bank Read More
Is it just me, or is it becoming more and more surprising when people have particularly good manners, social skills or are thoughtful?
Whatever happened to manners and social skills? Read More
Does the word ‘delegation’ make you shudder?
Delegation survival tips for small business Read More
We believe that small businesses with success stories need to be shared.
In the words of a happy start-up Read More
To help clear some of these misconceptions and to help you with best-practice in media relations, Good Business Consulting is pleased to bring you an interview with Simon Sharwood, editor of My Business, a magazine for ambitious small business owners.
PR lessons from an editor (including what NOT to do) Read More