How do you deal with positive media coverage? If you have a little celebration, you’re not alone. But what if you could turn that little celebration into a lasting influence?
The days of ‘a product so good it markets itself’ are gone. In a world where the most sought-after currency is not money but attention, passive selling is no longer an option for any organisation, big or small.
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?
Having the correct stock levels means you’re not paying for slow-moving stock to sit on the shelf and you can therefore invest in the items that are bringing you better sales. On the flip side, it means you don’t run out of your best sellers and risk losing customers. Getting the timing of this right does require some forethought, so here are the things to consider.