The value of podcast interviews is not just media exposure

Podcasts are a great way to get your business in front of the eyes – and ears – of engaged audiences. However, it can also be a great opportunity to hone your interviewing skills. In this video, Pure Public Relations founder Phoebe Netto explains how seeking out podcast coverage can be great for your business.

Podcasts can be an incredibly valuable tool in your PR strategy, but maybe not in the way you think.

While being a guest on a podcast or even hosting your own podcast can be a great way to reach a new audience, podcasts are also a valuable chance to finesse your PR skills.

A great example of this is learning to speak confidently in interviews. 

If you’re feeling daunted by the idea of taking live media opportunities on radio or TV, podcasts can be a great stepping stone.

They allow you to develop confidence in your ability to answer questions under pressure and can be a great lesson in how to keep an audience engaged.

And as you are growing in your skills, know that confidence will follow. 

Sharing podcasts that you’ve been a great guest on, can also be an easy way to demonstrate your expertise and thought leadership across social media.

Showing examples of media that have sought out your opinion or story proves that you have something worthwhile to share, and that can lead to even more valuable opportunities.

With a podcast for every niche or topic, this is the perfect opportunity to explore new avenues to get your brand’s message across and improve your PR skills while you’re at it.

Get in touch with us today to learn how our team can help you achieve coverage across all media platforms, including podcasts.

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