Dr David Hills, founder of ineeda dentist, PR client of Pure Public Relations

Business advice to sink your teeth into

What do you get when you cross a dentist with an entrepreneur? Dr David Hills, CEO and founder of iNEEDa Dentist, talks business, best practice, and the bigger picture. This post continues our series where we ask business leaders for their insights and lessons learned on their success journey.

What makes something newsworthy for media?

Ever wondered what prompts a journalist to feature a particular business or story on the front cover, and what it would take for you to see your name featured there too? Here is a guide to what is newsworthy so you can get the attention of a journalist.