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Are you confident you can present your business in the best light when talking to
media outlets without media training?

We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. Read More.

We Offer In-Person Media Training in Sydney & Remotely Across Australia

Knowing how to best present your business in the media is a vital skill for any leader. Whether you’re a business owner or a spokesperson for an organisation, doing interviews with the media is a great way of spreading the word. A strong media interview has the power to increase sales and awareness and contribute to a positive perception of your business - but only if you do it right. There are countless examples of businesses ending up with a bad reputation thanks to some less-than-ideal statements made in an interview. The media can make or break your business, so it’s important to make the most of it. Anyone who is a spokesperson for a business or organisation will benefit greatly from media training, and there’s no better place to get media training in Sydney than Pure Public Relations.

Why You Need Media Training

Why do you need media training? The answer is simple: the way an interview goes can have a massive impact on your business as a whole, which makes it important to know exactly how to deal with them. Here are some of the reasons why media training can help you:

  • The media is a way for many people, including potential customers, to become aware of your business, and the impression you make will have a strong effect on their interest.
  • The way you act in an interview can have a huge impact on the reputation of your business, which in turn has an impact on your sales. A badly worded statement or a poorly thought out comment can ruin the reputation of a business.
  • Media training will also help you prepare for potentially difficult questions so that you know how to respond to them.
  • You’ll learn more about different interview styles and how to handle them so that you can always give the best answer in any situation.
  • You will also gain an understanding of how the media works and be able to be more in control over your media appearances.

Our Media Training Services

Pure Public Relations offers some of the best media training in Sydney. We have two media training services: in-person interview preparation and phone interview preparation. In-person training is great for situations where you might be on television or meet an interviewer in person, while phone interviews are the most common way that journalists might conduct an interview. The training is tailored to your needs, including how to present yourself in TV interviews or intensive practice with a journalist. Phone interview training focuses on how to make the most out of a phone interview and get your message across over the phone. Our media training will help you ace any interview.

Why Choose Us for Your Media Training?

The reasons you should come to Pure Public Relations agency in Sydney are many. You can get media training perfectly tailored to your situation and needs, rather than a one-size-fits-all approach. We won’t make you sound like a robot or a politician, but help you express yourself well while staying genuine. Our team has vast experience in public relations and both sides of the interview process, experience that we use to help you succeed. We pride ourselves on our integrity; we don’t take on businesses based on how big or well-known they are, we only work with businesses we believe in. No matter how small, technical or ‘boring’ your business is, we’re willing to help you out. If you’re looking for media relations training in Sydney, enquire through our website. Read Less


Media training helps you to make the most of media interviews so you come across as a knowledgeable and enthusiastic business owner or spokesperson, who media will want to speak to again and again.

Many media trainers offer a one-size-fits-all ‘fix’ and tend to focus on helping you avoid negative media attention. Some even teach you to sound like a robot who does not answer questions properly.

Instead, Pure Public Relations provides media training in Sydney, and remotely across all of Australia, for over-the-phone and in-person interviews. We can teach you the skills you need to give professional, quotable interviews that will have journalists coming back for more.

Find out the DOs and DONT's of media interviews with this cheat sheet by Phoebe Netto.

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Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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