We know that passion and belief lie at the core of every small and medium-sized business
We know that because we are a small business.
We also know that often passion isn’t enough.
You need the right expertise and connections if your business is going to live up to its potential.
Our public relations (PR) services offer you a way to share your passion and product or service with more people
—the right people.
We’re creative, strategic, experienced, driven and very good at what we do.
Our value is measured in outcomes, not outputs
This is particularly important for small and medium-sized businesses (SMBs). PR for SMBs cannot simply tick boxes and call them meaningful results. Securing a certain number of media clips, for example, does not necessarily mean good outcomes for the business. Your PR must tie in with your marketing and business goals, and be strategic in making sure it is truly beneficial.
We share the belief that being a small or medium-sized business doesn’t mean achieving small results.
We know that small and medium-sized businesses face distinct challenges. So our approach needs to be unique.
The way we spend our time is tailored to the constraints that are common to small and medium-sized businesses (SMBs). We also leverage the passion, hard work, enthusiasm and agility of SMBs.
To find out about our public relations services designed specifically for small and medium-sized businesses, call (02) 9688-3325 or contact us here.
When it comes to growing a small business, PR tactics are an extremely important part of the communications mix. It goes without saying that absolutely every business needs to find effective ways to ensure that its target market is being successfully reached, and its ideal customers are being made aware of the value provided by the brand’s products and/or services.
And while it is a great way to get the name and brand of a small business out into the community, PR also does much more. In fact, most PR experts recognise that brand awareness alone isn’t of much value unless it is partnered in the minds of potential customers with the sense that a business is relevant to their interests and values.
This kind of brand relevance, as well as brand awareness, can be established when a small business’ PR agency works with media outlets and other platforms that its target decision-makers already consider to be relevant to them, with the aim of reaching potential customers through a medium that they associate with and relate to.
But you should know that neither awareness nor relevance count for much unless there is also a sense of trust. Through a strong public relations campaign, PR tactics can be implemented to create the sense that a business is endorsed and supported by authoritative figures in its industry, thereby conveying to potential customers the idea that the company is a reliable and trustworthy one.
People need to know, like and trust a brand in order to compel them to act. This is fundamental to generating sales and customer acquisition for SMEs.
Professional PR Services for Small Business
If you’ve presumed that PR is a service only large, established organisations can afford to spend the necessary time and money on, you’ll be pleasantly surprised to discover that a number of reputable PR companies for small businesses do in fact exist, and they are committed to ensuring that all companies in all industries are able to reap the rewards that great PR can bring – regardless of their current size, reputation or budget.
The Benefits of Public Relations for Small Business
Whether you’re looking to improve your brand awareness, build a sense of relevance and trust with potential customers, reassure existing customers they are making the right decision in choosing your product and/or service, or manage a current crisis which is threatening to do long-term damage to your business’s credibility due to bad publicity, you can be sure that a local small business PR specialist like Pure Public Relations will be able to help you achieve your goals.
The Best Sydney PR Agency for Small Business
Over almost a decade, the experienced team of PR specialists at Pure Public Relations in Sydney and Melbourne have built a strong reputation for excellence in Australia. We pride ourselves on ensuring we work closely with our clients to form a comprehensive understanding of the particular challenges they’re currently facing and their particular requirements and goals.
We create and deliver bespoke PR solutions that are carefully tailored to each of our clients - guaranteeing exceptional results for even the smallest local firms and not-for-profit organisations.
Pure Public Relations specialises in PR services for small business and understands SMEs, because we are one. We know that passion and belief lie at the core of every small and medium-sized business, and we also know that often passion isn’t enough. You need the right expertise and connections if your business is going to live up to its potential.
Our public relations (PR) services offer you a way to share your passion and product or service with more people —the right people. And we share the belief that being a small or medium-sized business doesn’t mean achieving small results. Our value is measured in outcomes, not outputs – pure and simple.
Simply get in touch with a member of our team if you’d like to find out more information about our services and how we can help you.