Proactive, outcome-focused public relations

Public relations shows the public the best parts of your brand, rather than simply telling them about them. A strong PR strategy is on-brand, strategic and influential, and helps your business or organisation reach more people in a credible, persuasive manner. That's the power of PR.

If you are a small or medium-sized business or represent a charity or not-for-profit, we specialise in helping organisations like yours with proactive, outcome-focused digital public relations.

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Digital Public Relations in Sydney

Digital is no longer a nice to have, but a must-have for any modern business. Pure Public Relations can help you make the most of your digital presence. We’re a Sydney-based PR company offering services to small and medium-sized businesses and charities. With our tools and experience, we can help you raise awareness of your brand, control your reputation, increase sales and gain an edge over your competitors through digital. With services like issues management, communications and media training in Sydney, we offer a tailored approach and everything you need in terms of PR. It doesn’t matter how small, technical or ‘boring’ your organisation is, we’re here for you. If you need help with digital PR in Sydney, Pure Public Relations is here to help.

What is Digital PR?

Public relations, most commonly called PR, involves techniques and strategies aimed at managing how information about a business or person is spread to the public and the media. There are many advantages to focusing on PR even as a smaller business. It increases awareness of your brand, leading to appearances in the media and possible awards, which gets you exposed to more potential customers. It also shows the public the best parts of your business, leading to increased credibility and trust. Being endorsed by media sources and public figures makes people think they can trust a business and the quality of its work. PR is also used to damage control when things go wrong, reducing negative media coverage and maintaining a good reputation for your business.

Our Digital PR Services across Sydney

At Pure Public Relations, we’re PR experts offering several services to a wide range of businesses and charities, catering to all PR needs.

  • Media relations: We can help you get positive media coverage that lets you display your services and qualities to potential customers and increase your public profile. Using our good relationships with the media and a deep understanding of your business, we’re one of few Sydney's PR agencies that guarantee regular media coverage for our clients.
  • Issues management: Negative media coverage can be extremely damaging to the reputation of a business, which affects its sales as well. We can help you deal with these issues to protect your business and prevent a crisis.
  • Communications: Our communications services promote your business, create influence and increase trust and awareness. We help you get your message across in the best way, using methods like speeches, awards, profile building, copywriting, reputation management and much, much more.
  • Media training: Media training helps spokespeople for your organisation ace any interview with the media and control the public perception of your business.

Choosing Pure Public Relations for Your Digital PR Agency

If you’re looking for a digital PR agency in Sydney, choose Pure Public Relations. We provide our services to small and medium organisations, which many other PR agencies don’t. The size of your business won’t affect the service and support you receive from us. We’re focused on outcomes, which is why we get great results and have a proven track record. We only take on organisations we know that we can help, so you can always rely on us to get results. Our approach is customised and tailored to your unique challenges, with services available for all PR needs. If you think we’re the right fit for you, enquire through the website or by calling (02) 9688 3325. Read Less


Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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