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Are you confident you can present your business in the best light when talking to
media outlets without media training?

We have all seen how one poorly worded comment in a media interview can cause serious damage to a business’ reputation, undoing all their marketing efforts and hard work. Read More

Media Training in Melbourne: Deliver Key Messages with Maximum Impact

There’s no doubt that media coverage can be a powerful and cost-effective way to build your brand and boost sales. However, your message needs to be delivered well. That’s why media training and learning how to become a good spokesperson are so important. It enables you to deliver your key messages with maximum impact.

We offer high-quality media training in Melbourne that will prepare you to be a great and effective spokesperson. Even if you’re an expert on your subject, sometimes nerves or not knowing how to put your knowledge across has the potential to dilute your message and your credibility. We give you all the techniques, confidence, and strategies to ensure that you’ll feel confident and comfortable speaking in front of cameras or over the telephone.

What Can You Expect from the Best Media Training in Melbourne?

Our media training across Melbourne is designed to give you the skills you need to deliver professional and quotable interviews. With our training under your belt, you’ll come across as enthusiastic and knowledgeable – in fact, the kind of interviewee that journalists love.

So, what can you expect from our corporate media training in Melbourne?

Our training will be tailored to meet your specific needs, but it could include some or all the following:

  • Realistic interview scenarios – we enable you to practice with experienced professionals and live cameras either in a studio setting or via a video link. A combination of practice and feedback will prepare you to deliver your message effectively and manage potentially challenging questions.
  • How to deliver your message from the off – in a live interview you probably won’t have the luxury of time to get your point across. We’ll give you strategies and tactics to ensure that you deliver your key messages straight away and how to handle put-downs, counter arguments, and leading questions.
  • How body language can enhance your message – we’ve all watched or listened to boring interviews where the message has been lost because of insipid delivery. Keeping the attention of your audience is vital for the effective communication of your message. Plus, a lively, animated, compelling spokesperson will always be well received. If you’re already that kind of person, this may come naturally but for others, it needs to be cultivated. Media training gives you the opportunity to develop and practice your delivery.
  • Strategies to reduce your chances of being misinterpreted – how many times have you said something that you hadn’t planned to say? Developing clarity around your key messages and planning what to say in advance will reduce the chance of being misinterpreted.
  • Becoming a storyteller – your audience will understand and retain more of the information you’re giving them if you incorporate it into a story. However, knowing which stories to choose and how to weave your message into a story is a skill that takes time to develop. We can help you to choose and deliver relatable, memorable stories that get your key messages across.

Be Prepared with Our Media Training in Melbourne

Undertaking media training in Melbourne will help you to feel more confident about facing the media. And this is especially true if you’re the spokesperson in a crisis or you have to face a negative media situation. How you handle yourself could make the difference between alienating your customers and stakeholders or keeping them on side. Don’t leave it to chance. Get in touch with us now by calling us on (02) 9688-3325 or by contacting us here and let us show you how our Melbourne's media training will give your business a fighting chance. Read Less


Media training helps you to make the most of media interviews so you come across as a knowledgeable and enthusiastic business owner or spokesperson, who media will want to speak to again and again.

Many media trainers offer a one-size-fits-all ‘fix’ and tend to focus on helping you avoid negative media attention. Some even teach you to sound like a robot who does not answer questions properly.

Instead, Pure Public Relations provides media training in Melbourne for over-the-phone and in-person interviews, teaching you the skills you need to give professional, quotable interviews that will have journalists coming back for more.

Find out the DOs and DONT's of media interviews with this cheat sheet by Phoebe Netto.

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Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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