Business PR Australia — What Every Company Needs

Have you or your business ever featured in a news story? What about your competitors? Corporate public relations is a powerful way of letting people know about your business and to create preference for it.

At Pure Public Relations, we’re able to provide your organisation with all the benefits of big business PR, no matter your size. We help companies of all types and sizes build their PR from the ground up, to help build your reputation with stakeholders, staff, customers, and partners.

From start-ups, scale-ups and challenger brands, pre-IPO companies, through to established listed businesses, we have deep corporate communication knowledge. Our senior publicists each have a minimum of 15+ years experience, all will specialised areas of expertise. Some have decades of business to business expertise, while others know how to craft a powerful message to reach a consumer audience. Read More

How Corporate PR can Help Your Organisation

Public relations is about building a strong, positive reputation in the public’s mind through consistent, strategic good news in targeted outlets and publications.

By creating a constant flow of good news, businesses are able to grow their reputation and build awareness in one fell swoop. The benefits of great PR are massive, including:

  • generating brand awareness so that current and potential customers gain a deep understanding of your company’s products and services and are more likely to buy as a result
  • creating a positive image of the company, helping the brand be seen as an honest, approachable, and reliable business that can be trusted to do the right thing
  • position the company as the leading experts in the industry
  • building good customer relationships that will result in long-term loyalty with all customers as well as all suppliers and other companies
  • making the company appear a credible and professional organisation
  • boosting sales and making the business more profitable and sustainable.

Good corporate public relations is about learning to think from the perspective of a journalist. A journalist is interested in articles, news and stories that their readers, listeners, and viewers would enjoy or benefit from.

It’s about giving the media ‘newsworthy’ information with an interesting angle. If your message is something that you would normally use an advertisement to say, then this is not newsworthy in itself. Journalists are being called and emailed by people asking to tell their story every day. An estimate given by some journalists is that they often receive over 50 emails like this each day, not to mention the phone calls. In order to make your story heard, businesses can get a PR agency to help them pitch to the journalist.

Pure Public Relations offers media relations, issues management and communication services for businesses, and has a reputation for securing excellent coverage for topics that are not obviously newsworthy and an impressive track record for issues management.

Maintaining a Company’s Reputation at all Times

It is important to safeguard the reputation of a company by taking a strategic and considered approach to all communications, and ensuring that the PR approach is focused on supporting this. For example, not all publicity is good publicity!

Curating a strong reputation on a daily basis, means that when a crisis or issue occurs, you have a strong foundation to work with.

The PR textbooks would tell you that in a crisis, issues management 101 would be to put together a short, factual statement that doesn’t contain much emotion and is as short as possible. They say that the idea is to give away as little information as possible and repeat the same phrase over and over again.

Pure Public Relations take a different approach. We ask: ‘is this story going to be written regardless of our assistance?’ If the answer is yes, then it’s much better if we can be as helpful as possible. If we can give as much accurate, helpful information, it’s far better for our clients than keeping their lips tightly sealed.

The aim is always to build a positive image of your company and brand that is maintained in people’s minds. In a competitive market filled with potential crises around every corner, this kind of corporate PR knowledge will give you the crucial edge and is something you can’t afford to ignore. Read Less


Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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