Businesses can promise a lot and say a lot of great things, particularly if they have great marketing, but you can tell far more about an organisation by getting to know the people behind it. Increasingly, people are looking for authentic stories, opinions, and voices and to establish trust in a brand.

Pure Public Relations PR Firm in Melbourne

Businesses can promise a lot and say a lot of great things, particularly if they have great marketing, but you can tell far more about an organisation by getting to know the people behind it. Increasingly, people are looking for authentic stories, opinions, and voices and to establish trust in a brand. Read More

Looking for PR Firms in Melbourne?

As one of the leading PR firms in Melbourne, we are able to get your story told on respected local media outlets that target your ideal clients. With the help of our public relations agency in Melbourne, you can gain a much greater impact on your reputation than an advertisement in the same environment.

About our Melbourne Public Relations team

We are a small team of highly trained, experienced PR professionals leading one of the brightest of the PR companies in Melbourne. Pure Public Relations works with a range of clients from challenger brands to small and medium-sized businesses, including not-for-profits, industry bodies, the education industry, and charities. We offer media relations, stakeholder comms, issues management, crisis comms, advocacy and government relations.

We believe that public relations strategies should be focused and precise, making use of the full arsenal of skills and insights that we have built across many different industries. These include:

Vast Media Resources

Over the years, we have worked in just about every sector you can think of, building up some great relationships with local and national media as we go. We know just how to leverage them to get your message out.

Public Relations Training

We also relish the opportunity to spread the message about the importance of proper public relations within your team. With this in mind, we will spend some time with your team, teaching them how to make the most of public relations and communications.

Communication Strategy

As one of the most successful public relations companies in Melbourne, we know how to communicate your message effectively. In a world where communications take many different forms, our senior PR advisors are perfectly positioned to address the issues facing your company, generating thought leadership content and managing your reputation with events, speeches, and internal communications.

How Can One Of The Best PR Companies In Melbourne Help Your Business?

Public relations is the skilled management of the relationship between your business and the public. It focuses on building trust and awareness with the right audience, nurturing a positive public image and encouraging brand loyalty.

Consumers want to know the story behind the brand. They want to see the human side of your business and to know that they’re supporting a company that shares their values and purpose.

It isn’t enough to promote your services, your potential customers want to know that you are experienced, an authority in your field, credible, trustworthy, and wonderful to work with. And PR positions you in this way. It shows, rather than tells, the best parts of your business - to create preference for you amongst your competitors.

Businesses in every industry face tough competition in Melbourne, PR can make the difference between thriving and surviving. And Pure Public Relations, one of the best PR companies in Melbourne, will create a unique strategy designed to improve your relationship with your public.

Through careful analysis of your business, values, and purpose, we will use our extensive experience to create an engaging and positive message. We train your employees to be acutely aware of public perception. And we can liaise with the appropriate media outlets to spread your PR message for maximum impact.

What Is The Difference Between Public Relations And Advertising?

Both PR and advertising are two sides of the same coin. While advertising specifically aims to sell products through paid promotion, PR uses earned media and other communication tools to maintain and enhance an organisation’s reputation and relationships with their customers, stakeholders and the public. With so many choices available, building meaningful relationships is integral to success.

Consumers have the power. They can choose to do business with you - or your competitor. Working with a specialist agency in Melbourne for PR gives you the edge and makes you stand out in an increasingly crowded marketplace.

PR is every bit as important as advertising. Consumers want to know more about the businesses they purchase from. We can help you craft your unique PR message, and distribute it for the greatest effect.

To put it simply, PR - or public relations - is about influencing the public’s perception of a person or organisation.

PR goes one step further than advertising by SHOWING your audience the best parts of your business – not just telling them.

PR says to your potential customers: a respected journalist, publication, government official, awards program, or influencer chose to support or seek out the advice of this business.

This tells your customers that you must be top of your field, making them more likely to trust you and feel you are right for them.

PR professionals will use a wide range of strategies and tactics to build a strong reputation and increase awareness, including creating and sending press releases, writing opinion pieces and advice articles, building strong relationships with journalists and conducting media outreach.

PR can also helps to build trust through internal communications, influencer marketing, speaking opportunities, events, competitions, and awards entries.

PR is also used to manage crises. When a company or organisation experiences a crisis or negative event, PR professionals are often called on to help manage the fallout and minimise damage to the company's reputation.

This might involve issuing a statement, coordinating interviews with the media, or developing a social media strategy to address the situation.

The ultimate goal of PR is to build trust and credibility with the public and enhance the reputation of the individual, organisation, or brand.

If you’re looking to build your business’s reputation without shoving marketing speak down your customer's throats, then PR could be the perfect solution for you.

Is Melbourne PR A Worthwhile Investment?

When considering relationship building, some business owners feel a good offer - or a shiny new ad - is the best way to engage with potential customers. And they can help, of course. But consumers are becoming more aware of who they buy from. And given the choices available, many will research the business itself before making a commitment to purchase.

Expert PR management ensures your potential customers are impressed with your public image. It helps build trust and create loyalty with your customers, encouraging repeat business and referrals.

Some think PR is a service reserved for large-value companies or those that often need urgent damage control. But that’s not the case.

In fact, investing in PR even as a small or middle-sized company can put you front of mind when your target audience comes looking for what you offer. Pure Public Relations specialises in helping SME businesses access PR services to increase public perception of reliability and trustworthiness.

In fact, almost half of our new business comes from us doing our own PR. If you want to stand out from the crowd, prioritise your positive public image with Pure Public Relations.

Pure Public Relations Melbourne has got your media needs covered

Whatever your needs for media relations in Melbourne, whether you’re a business owner looking to extend your reach, or you just want some advice on PR in Melbourne, we’re here to help.

To get started, fill in our online contact form with your details and we'll get in touch as soon as possible. If you already have strong opinions and good advice about your area of expertise, you’re already halfway there. Read Less

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Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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