SERVICES WE OFFER
Strong media relations is strategic and deeply influential. Create awareness, set the reputation you want, boost your credibility and make your organisation’s offering more appealing.
In the event of a crisis or negative attention from the media or other stakeholders, careful and honest communication will aid in responsibly protecting your reputation and brand.
Media training helps you to make the most of media interviews so that you come across as a knowledgeable and enthusiastic business owner or spokesperson the media will want to speak to.
PR for small and medium-sized businesses that think big
Pure Public Relations offers public relations to small and medium-sized businesses, charities and not-for-profits that don't put limitations on their potential - because we don't.
All organisations need people to know, like and trust them. Pure Public Relations does all three, and can create a preference for your organisation.
We guarantee positive media coverage and have a specialist issues management team.
If you would like a free 30-minute strategy session, book here:
SOME OF THE ORGANISATIONS WE’VE HELPED
We’re not like other
The difference comes down to results.
Rather than getting just any media coverage, we target influential media that puts you directly in front of your customers, donors or decision makers.
You get a tailored PR strategy that meets your budget and your KPIs - one that doesn't price by the hour, the number of attempts or the number of journalists we contact.
It's PR that achieves tangible results for your business. And that's just the beginning.
RESULTS-DRIVEN BOUTIQUE PR AGENCY & SERVICES IN SYDNEY
Strategy is Key
Strategy is Key When it comes to finding powerful ways to increase awareness of your brand, develop your public image, or communicate your message, your public relations strategy is key. You want to reach as many potential clients and key stakeholders as possible, but you must carefully target the campaign to ensure your organisation and its ethos is relatable and attractive to your audience to drive both new and repeat customers.
But when looking to improve their public relations strategies, Sydney-based businesses – just like businesses all across Australia – are often left wondering where to start.
ARE YOU LOOKING FOR WAYS TO GROW YOUR BUSINESS?
Putting Processes in Place
Developing a quality PR strategy takes time, but specialist help and guidance can make this process easier, far more successful, and leave your team to focus on what they do best within the business. For those with an in-house marketing team, an external agency means additional, and nimble, expert resources to work in collaboration with your team.
Careful management of media communications can, at times, make or break a business. For example, should there be an issue or crisis the difference between bad publicity and successful damage control could mean determine whether you maintain a trusted and respected reputation.
As a result, there are a huge range of different circumstances why it’s good idea for businesses and not-for-profits to consider one of the excellent public relations companies in Sydney.
THE BENEFIT OF INVESTING IN PR SERVICES
Sydney business owners and marketing managers do not always realise the tangible benefits that come from making the decision to work with one of the PR experts that Sydney has to offer. Good PR can help to ensure that more people are aware of your organisation and what it offers.
For example, PR can pave the way for your product or your expertise to be featured in the media, win awards or be promoted by influential people or groups. It has the power to make them interested – even keen – to become a customer.
But strategic public relations can also provide much more than simple brand-awareness.
Genuine Trust for Your Brand
Well-managed PR campaigns can also create a sense of genuine trust and preference.
For example, if your brand is featured within publications that are read by your potential customers, it builds credibility. If they are publications that your ideal clients hold in high regard because they reflect their values, interests and concerns, having your organisation included as an authority sends the message that yours is a brand that is both relevant to their needs and entirely trustworthy. This also reinforces to your existing clientele that they are making the right decision in choosing your brand.
Similarly, when your ideal clients and important stakeholders see you or your business offering supported by respected industry bodies or influential people –they feel that your business is relevant to them, well-suited to their needs, and more trustworthy than your competitors. It drives preference.
Showcasing the Best of Your Business
PR can also go one step further than advertising by showing your audience the best parts of your business – not just telling them. It says to your target market: a journalist, publication or influencer that knows my interests or industry, or this government official, or this industry association, chose to support or seek out the advice of this business. Therefore, they must be top of their field and I am more likely to trust them and feel they are right for me. It drives trust.
And PR can also address roadblocks to being chosen over your competitors. For example, if you are a tradie who is brilliant in your craft, people aren’t wanting to know that you are up to date with the latest technical specifications. They want to know that you are OK to invite into their home, that you have deep experience and a solid reputation. So winning industry awards, appearing on TV to demonstrate you are presentable, polite and articulate, boasting positive testimonials, receiving endorsements from influencers who have experienced your work, and having your work featured online – all make selling ‘you’ that much easier.
ONE OF THE TOP PR COMPANIES SYDNEY HAS TO OFFER
Experience and Expertise
Pure Public Relations is proud to have built a strong reputation for being one of the most effective and reliable PR companies in Sydney.
Unlike many other PR agencies, we’re committed to ensuring that our team is only made up of senior PR consultants who work closely with each of their clients – to thoroughly understand their needs and challenges. We believe the size of a business or not-for profit should not affect the quality of service and, as a result, we’re able to help small and medium-sized local businesses, charities and not-for-profits that might otherwise have been overlooked by large, multinational PR and marketing corporations. Thus giving them access to the top-quality PR advice which they both deserve and require in order to take their projects to the next level.
Unique Selling Points for Your Business
We also have a reputation for taking organisations that are unheard of and not obviously newsworthy, and making them a business, charity or not-for-profit that demands attention and action. We do this by making their story and unique selling points known in a compelling and interesting way. This takes great skill, ideas, strong media relationships, experience, and an innate ability to see the opportunities in each organisation and then match the best strategy to each client.
Media Training Services
As a public relations agency in Sydney, Pure Public Relations also offers in-person media training services to local organisations, and can provide media interview training via video conference to interstate organisations.
Contact a member of our friendly team if you’d like to learn more about who we are and what we can do for you.
Pure Public Relations is a boutique PR agency, providing PR services for small businesses, nonprofit & corporates. No job too big or small. Contact us today.
The Advantages of Investing in Public Relations
There are various communications strategies that can be undertaken to achieve brand recognition and targeted messaging, including marketing and advertising. And the most successful companies across the globe have also added PR into the mix to achieve highly cost effective results. However, these results will only be achieved when the PR strategies are handled with tact and skill.
Great public relations means more than increasing the awareness of your brand in your local community. It also means building relationships with journalists at the media outlets that are consumed and respected by your target market. Effective strategies will secure coverage for your expertise, products and/or services in these publications and, in turn, convey to your ideal customers that your brand is relatable to them, worthy of their attention and something they should invest in. And for not-for-profits and charities, strong PR can increase your supporter or member base, and promote your call-to-action and cause.
Why to Work with a Public Relations Agency
When choosing to work with a reputable public relations agency, Sydney-based business owners and managers can rest assured that they have the ability and resources to achieve the very best possible results when it comes to building brand awareness, along with a sense of relevance and trust from their target markets.
Genuine PR experts will have years of experience and extensive contacts in a range of different industries. They will understand newsworthiness and find angles that will be of interest to the target media. A great PR agency will plan for success, being transparent and honest with its clients and the media to achieve consistent results. In addition, any business can be at risk of an issue or crisis, and PR professionals can turn a potentially damaging situation that may attract negative media coverage into one that manages your reputation ad conveys a sense of professionalism to the ideal clients, important stakeholders, and the wider community.
An expert will be able to undertake all aspects of a public relations campaign, from identifying the target audience and media, devising the PR strategy, drafting media releases, writing articles, media training and interview preparation, managing influencer relations, coordinating media calls, arranging photo and filming opportunities, government relations, investor relations, speech writing, speaking opportunities, lobbying, issues management, education campaigns, reputation management and community relations.
Choose One of the Very Best PR Agencies in Sydney
Pure Public Relations is proud to have built a strong reputation as a leading public relations company that Sydney businesses trust. Our team of highly skilled, senior PR consultants are all experienced professionals who are committed to working closely with each client on a one-to-one basis, forming a comprehensive understanding of their business and industry, particular preferences and requirements, and the particular challenges their businesses face to ensure successful campaigns.
We do our homework and don’t wait for our clients to offer news. Instead we learn about our clients to identify newsworthy angles that the client wouldn’t have developed on their own. Pure Public Relations is incredibly proactive in helping their clients grow and achieve their goals. Traits of a great agent include discretion, empathy and restraint. Not all news is good news, and it takes a seasoned professional with a good strategic perspective to handle that well. This makes Pure Public Relations stand out amongst other public relations agencies in Sydney. We are professional agents who are honest, especially when it comes to an angle or campaign that isn’t working.
Changing course is not a weakness; an upfront agent will simply not waste your time with something that doesn’t work. Great ones can then pivot and adapt. We thrive on helping small and medium businesses and highly specialist organisations to approach PR with confidence and achieve success, so feel free to get in touch with a member of our friendly team today to find out more information about how we can help you and your company. Pure Public Relations is a boutique PR agency, providing PR services for small businesses, nonprofit & corporates. No job too big or small. Contact us today.
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