Proven Public Relations

Share the best parts of your brand with more people.
Smart PR that accelerates your business.
Specialist issues and crisis management.


Media Relations

Strong media relations is strategic and deeply influential. Create awareness, set the reputation you want, boost your credibility and make your organisation’s offering more appealing.

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Issues Management

In the event of a crisis or negative attention from the media or other stakeholders, careful and honest communication will aid in responsibly protecting your reputation and brand.

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Let us help with speech writing, internal communication, social media, copywriting, blogging, change management, reputation management, stakeholder relations and more.

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Media Training

Media training helps you to make the most of media interviews so that you come across as a knowledgeable and enthusiastic business owner or spokesperson the media will want to speak to.

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PR for small and medium-sized businesses that think big

Pure Public Relations offers public relations to small and medium-sized businesses, charities and not-for-profits that don't put limitations on their potential - because we don't.

All organisations need people to know, like and trust them. Pure Public Relations does all three, and can create a preference for your organisation.

We guarantee positive media coverage and have a specialist issues management team.

If you would like a free 30-minute strategy session, book here:


We’re not like other
PR agencies
in Sydney

The difference comes down to results.

Rather than getting just any media coverage, we target influential media that puts you directly in front of your customers, donors or decision makers.

You get a tailored PR strategy that meets your budget and your KPIs - one that doesn't price by the hour, the number of attempts or the number of journalists we contact.

It's PR that achieves tangible results for your business. And that's just the beginning.

Read more about us.


PR for Businesses


PR for Charities


Strategy is Key

Strategy is Key When it comes to finding powerful ways to increase awareness of your brand, develop your public image, or communicate your message, your public relations strategy is key. You want to reach as many potential clients and key stakeholders as possible, but you must carefully target the campaign to ensure your organisation and its ethos is relatable and attractive to your audience to drive both new and repeat customers.

But when looking to improve their public relations strategies, Sydney-based businesses – just like businesses all across Australia – are often left wondering where to start.

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Putting Processes in Place

Developing a quality PR strategy takes time, but specialist help and guidance can make this process easier, far more successful, and leave your team to focus on what they do best within the business. For those with an in-house marketing team, an external agency means additional, and nimble, expert resources to work in collaboration with your team.

Careful management of media communications can, at times, make or break a business. For example, should there be an issue or crisis the difference between bad publicity and successful damage control could mean determine whether you maintain a trusted and respected reputation.

As a result, there are a huge range of different circumstances why it’s good idea for businesses and not-for-profits to consider one of the excellent public relations companies in Sydney.

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Public Awareness

Sydney business owners and marketing managers do not always realise the tangible benefits that come from making the decision to work with one of the PR experts that Sydney has to offer. Good PR can help to ensure that more people are aware of your organisation and what it offers.

For example, PR can pave the way for your product or your expertise to be featured in the media, win awards or be promoted by influential people or groups. It has the power to make them interested – even keen – to become a customer.

But strategic public relations can also provide much more than simple brand-awareness.

Genuine Trust for Your Brand

Well-managed PR campaigns can also create a sense of genuine trust and preference.

For example, if your brand is featured within publications that are read by your potential customers, it builds credibility. If they are publications that your ideal clients hold in high regard because they reflect their values, interests and concerns, having your organisation included as an authority sends the message that yours is a brand that is both relevant to their needs and entirely trustworthy. This also reinforces to your existing clientele that they are making the right decision in choosing your brand.

Similarly, when your ideal clients and important stakeholders see you or your business offering supported by respected industry bodies or influential people –they feel that your business is relevant to them, well-suited to their needs, and more trustworthy than your competitors. It drives preference.

Showcasing the Best of Your Business

PR can also go one step further than advertising by showing your audience the best parts of your business – not just telling them. It says to your target market: a journalist, publication or influencer that knows my interests or industry, or this government official, or this industry association, chose to support or seek out the advice of this business. Therefore, they must be top of their field and I am more likely to trust them and feel they are right for me. It drives trust.

Addressing Roadblocks

And PR can also address roadblocks to being chosen over your competitors. For example, if you are a tradie who is brilliant in your craft, people aren’t wanting to know that you are up to date with the latest technical specifications. They want to know that you are OK to invite into their home, that you have deep experience and a solid reputation. So winning industry awards, appearing on TV to demonstrate you are presentable, polite and articulate, boasting positive testimonials, receiving endorsements from influencers who have experienced your work, and having your work featured online – all make selling ‘you’ that much easier.

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Experience and Expertise

Pure Public Relations is proud to have built a strong reputation for being one of the most effective and reliable PR companies in Sydney.

Unlike many other PR agencies, we’re committed to ensuring that our team is only made up of senior PR consultants who work closely with each of their clients – to thoroughly understand their needs and challenges. We believe the size of a business or not-for profit should not affect the quality of service and, as a result, we’re able to help small and medium-sized local businesses, charities and not-for-profits that might otherwise have been overlooked by large, multinational PR and marketing corporations. Thus giving them access to the top-quality PR advice which they both deserve and require in order to take their projects to the next level.

Unique Selling Points for Your Business

We also have a reputation for taking organisations that are unheard of and not obviously newsworthy, and making them a business, charity or not-for-profit that demands attention and action. We do this by making their story and unique selling points known in a compelling and interesting way. This takes great skill, ideas, strong media relationships, experience, and an innate ability to see the opportunities in each organisation and then match the best strategy to each client.

Media Training Services

As a public relations agency in Sydney, Pure Public Relations also offers in-person media training services to local organisations, and can provide media interview training via video conference to interstate organisations.

Contact a member of our friendly team if you’d like to learn more about who we are and what we can do for you.

Pure Public Relations is a boutique PR agency, providing PR services for small businesses, nonprofit & corporates. No job too big or small. Contact us today.

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The Advantages of Investing in Public Relations

There are various communications strategies that can be undertaken to achieve brand recognition and targeted messaging, including marketing and advertising. And the most successful companies across the globe have also added PR into the mix to achieve highly cost effective results. However, these results will only be achieved when the PR strategies are handled with tact and skill.

Great public relations means more than increasing the awareness of your brand in your local community. It also means building relationships with journalists at the media outlets that are consumed and respected by your target market. Effective strategies will secure coverage for your expertise, products and/or services in these publications and, in turn, convey to your ideal customers that your brand is relatable to them, worthy of their attention and something they should invest in. And for not-for-profits and charities, strong PR can increase your supporter or member base, and promote your call-to-action and cause.

Why to Work with a Public Relations Agency

When choosing to work with a reputable public relations agencySydney-based business owners and managers can rest assured that they have the ability and resources to achieve the very best possible results when it comes to building brand awareness, along with a sense of relevance and trust from their target markets.

Genuine PR experts will have years of experience and extensive contacts in a range of different industries. They will understand newsworthiness and find angles that will be of interest to the target media. A great PR agency will plan for success, being transparent and honest with its clients and the media to achieve consistent results. In addition, any business can be at risk of an issue or crisis, and PR professionals can turn a potentially damaging situation that may attract negative media coverage into one that manages your reputation ad conveys a sense of professionalism to the ideal clients, important stakeholders, and the wider community.

An expert will be able to undertake all aspects of a public relations campaign, from identifying the target audience and media, devising the PR strategy, drafting media releases, writing articles, media training and interview preparation, managing influencer relations, coordinating media calls, arranging photo and filming opportunities, government relations, investor relations, speech writing, speaking opportunities, lobbying, issues management, education campaigns, reputation management and community relations.

Choose One of the Very Best PR Agencies in Sydney

Pure Public Relations is proud to have built a strong reputation as a leading public relations company that Sydney businesses trust. Our team of highly skilled, senior PR consultants are all experienced professionals who are committed to working closely with each client on a one-to-one basis, forming a comprehensive understanding of their business and industry, particular preferences and requirements, and the particular challenges their businesses face to ensure successful campaigns.

We do our homework and don’t wait for our clients to offer news. Instead we learn about our clients to identify newsworthy angles that the client wouldn’t have developed on their own. Pure Public Relations is incredibly proactive in helping their clients grow and achieve their goals. Traits of a great agent include discretion, empathy and restraint. Not all news is good news, and it takes a seasoned professional with a good strategic perspective to handle that well. This makes Pure Public Relations stand out amongst other public relations agencies in Sydney. We are professional agents who are honest, especially when it comes to an angle or campaign that isn’t working.

Changing course is not a weakness; an upfront agent will simply not waste your time with something that doesn’t work. Great ones can then pivot and adapt. We thrive on helping small and medium businesses and highly specialist organisations to approach PR with confidence and achieve success, so feel free to get in touch with a member of our friendly team today to find out more information about how we can help you and your company. Pure Public Relations is a boutique PR agency, providing PR services for small businessesnonprofit & corporates. No job too big or small. Contact us today.

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Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia


Want business growth and PR advice?

If you’re interested in learning more about smart PR strategies and how public relations can magnify the profile and improve the reputation of your business or not-for-profit organisation (for long-term gain), tune into our expert blog.

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