Proven Public Relations

Guaranteed media coverage every month.
Smart PR that accelerates your business.

Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast.

Tammy Anson

CMO, pixevety

We’ve had impressive media coverage in influential publications, newspapers and television. Pure Public Relations have helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Mood Media Australia

Pure Public Relations cared and understood the issue – which was hugely important for us. They invested in our vision and mission, and listened to our restraints and worked within those.


We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Mood Media Australia

It’s been an absolute pleasure working with Pure Public Relations. I couldn’t recommend Phoebe and her team enough! It’s been great to have them to bounce ideas off and work collaboratively together to gain further exposure for our brand.

King Kong


PR for small and medium-sized businesses that think big

Pure Public Relations offers public relations to small and medium-sized businesses, charities and not-for-profits that don’t put limitations on their potential — because we don’t.

All organisations have two things in common: they need people to know, like and trust them, and they need something that compels people to act. Whether that be clients signing up or purchasing a product, encouraging donations and support, or creating change and influencing opinions, public relations can create a preference for your organisation.

If you are ready to share your message with more people, contact us on (02) 9688 3325.


Media Relations

Strong media relations is strategic and deeply influential. Create awareness, set the reputation you want, boost your credibility and make your organisation’s offering more appealing.

Find Out More

Issues Management

In the event of a crisis or negative attention from the media or other stakeholders, careful and honest communication will aid in responsibly protecting your reputation and brand.

Find Out More


Let us help with speech writing, internal communication, social media, copywriting, blogging, change management, reputation management, stakeholder relations and more.

Find Out More

Media Training

Media training helps you to make the most of media interviews so that you come across as a knowledgeable and enthusiastic business owner or spokesperson the media will want to speak to.

Find Out More

We’re not like other PR agencies in Sydney

The difference comes down to results.

Rather than getting just any media coverage, we target influential media that puts you directly in front of your customers, donors or decision makers.

You get a tailored PR strategy that meets your budget and your KPIs - one that doesn't price by the hour, the number of attempts or the number of journalists we contact.

It's PR that achieves tangible results for your business.

And that's just the beginning. Read more about us.


PR for Businesses


PR for Charities


Strategy is Key

Strategy is Key When it comes to finding powerful ways to increase awareness of your brand, develop your public image, or communicate your message, your public relations strategy is key. You want to reach as many potential clients and key stakeholders as possible, but you must carefully target the campaign to ensure your organisation and its ethos is relatable and attractive to your audience to drive both new and repeat customers.

But when looking to improve their public relations strategies, Sydney-based businesses – just like businesses all across Australia – are often left wondering where to start.

Read Less


Putting Processes in Place

Developing a quality PR strategy takes time, but specialist help and guidance can make this process easier, far more successful, and leave your team to focus on what they do best within the business. For those with an in-house marketing team, an external agency means additional, and nimble, expert resources to work in collaboration with your team.

Careful management of media communications can, at times, make or break a business. For example, should there be an issue or crisis the difference between bad publicity and successful damage control could mean determine whether you maintain a trusted and respected reputation.

As a result, there are a huge range of different circumstances why it’s good idea for businesses and not-for-profits to consider one of the excellent public relations companies in Sydney.

Read Less


Public Awareness

Sydney business owners and marketing managers do not always realise the tangible benefits that come from making the decision to work with one of the PR experts that Sydney has to offer. Good PR can help to ensure that more people are aware of your organisation and what it offers.

For example, PR can pave the way for your product or your expertise to be featured in the media, win awards or be promoted by influential people or groups. It has the power to make them interested – even keen – to become a customer.

But strategic public relations can also provide much more than simple brand-awareness.

Genuine Trust for Your Brand

Well-managed PR campaigns can also create a sense of genuine trust and preference.

For example, if your brand is featured within publications that are read by your potential customers, it builds credibility. If they are publications that your ideal clients hold in high regard because they reflect their values, interests and concerns, having your organisation included as an authority sends the message that yours is a brand that is both relevant to their needs and entirely trustworthy. This also reinforces to your existing clientele that they are making the right decision in choosing your brand.

Similarly, when your ideal clients and important stakeholders see you or your business offering supported by respected industry bodies or influential people –they feel that your business is relevant to them, well-suited to their needs, and more trustworthy than your competitors. It drives preference.

Showcasing the Best of Your Business

PR can also go one step further than advertising by showing your audience the best parts of your business – not just telling them. It says to your target market: a journalist, publication or influencer that knows my interests or industry, or this government official, or this industry association, chose to support or seek out the advice of this business. Therefore, they must be top of their field and I am more likely to trust them and feel they are right for me. It drives trust.

Addressing Roadblocks

And PR can also address roadblocks to being chosen over your competitors. For example, if you are a tradie who is brilliant in your craft, people aren’t wanting to know that you are up to date with the latest technical specifications. They want to know that you are OK to invite into their home, that you have deep experience and a solid reputation. So winning industry awards, appearing on TV to demonstrate you are presentable, polite and articulate, boasting positive testimonials, receiving endorsements from influencers who have experienced your work, and having your work featured online – all make selling ‘you’ that much easier.

Read Less


Experience and Expertise

Pure Public Relations is proud to have built a strong reputation for being one of the most effective and reliable PR companies in Sydney.

Unlike many other PR agencies, we’re committed to ensuring that our team is only made up of senior PR consultants who work closely with each of their clients – to thoroughly understand their needs and challenges. We believe the size of a business or not-for profit should not affect the quality of service and, as a result, we’re able to help small and medium-sized local businesses, charities and not-for-profits that might otherwise have been overlooked by large, multinational PR and marketing corporations. Thus giving them access to the top-quality PR advice which they both deserve and require in order to take their projects to the next level.

Unique Selling Points for Your Business

We also have a reputation for taking organisations that are unheard of and not obviously newsworthy, and making them a business, charity or not-for-profit that demands attention and action. We do this by making their story and unique selling points known in a compelling and interesting way. This takes great skill, ideas, strong media relationships, experience, and an innate ability to see the opportunities in each organisation and then match the best strategy to each client.

Media Training Services

As a public relations agency in Sydney, Pure Public Relations also offers in-person media training services to local organisations, and can provide media interview training via video conference to interstate organisations.

Contact a member of our friendly team if you’d like to learn more about who we are and what we can do for you.

Pure Public Relations is a boutique PR agency, providing PR services for small businesses, nonprofit & corporates. No job too big or small. Contact us today.

Read Less


Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle
CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson
CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses.

Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result.

This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney

It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi
PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those.

I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson
CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones
co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates
Wellone Pty Ltd

We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser
Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop
co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey
Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey
Marketing Manager at Mood Media Australia


Want business growth and PR advice?

If you’re interested in learning more about smart PR strategies and how public relations can magnify the profile and improve the reputation of your business or not-for-profit organisation (for long-term gain), tune into our expert blog.

Bylined articles secured as media coverage for Pure Public Relations clients

The power of the bylined article

There’s one type of media coverage that’s incredibly underused, and it just so happens to be one of my personal favourites. It’s the bylined article, and it’s powerful.

Read More
Naomi Findlay, client of Pure Public Relations

Designing a successful business: How Naomi Findlay renovated her career

At 30 Naomi Findlay renovated her career, moving from a role in the medical science education space to founding two creative businesses. Stay tuned for the big reveal. This post continues our series where we ask business leaders for their insights and lessons learned on their success journey.

Read More
Pure Public Relations founder Phoebe Netto on 60 Second Mentor podcast

Why telling the world about your wins isn’t arrogant: Podcast

In just 60 seconds, Phoebe Netto shares some great advice about why we shouldn’t be scared to tell the world about our wins. In a world of shouty business owners, it’s important to be heard above the noise.

Read More