Insane media relations is doing the same thing over and over again and expecting the same results - even if it is not working. Face palm image used in blog post by Good Business Consulting, PR firm in Sydney.

Insane media relations

Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.

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One of the five ways to increase profits and retain customers while keeping costs low, is a loyalty program. Image of a customer using a loyalty card.

5 clever ways to increase profits and retain customers

When big businesses are tasked with increasing their profit margins, one of the quickest ways they create an increase is by cutting costs. However, many small businesses don’t have much fat to trim. So here are five ways you can increase profits and retain customers while keeping costs low.

Martin Winterkorn, CEO of Volkswagen, apologises at a press conference. When should businesses apologise, and how? Phoebe Netto of Good Business Consulting shares the rules for saying sorry to customers and stakeholders.

Sorry, not sorry. When and how a business should apologise.

We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?