Insanity, it is widely quoted, is doing the same thing over and over again but expecting different results. I see this all too often in media relations where insanity prevails over a sound strategy that meets client objectives.
The days of ‘a product so good it markets itself’ are gone. In a world where the most sought-after currency is not money but attention, passive selling is no longer an option for any organisation, big or small.
Here are the three biggest (and most common) mistakes businesses make with their media relations—and how to avoid them by doing the right thing.
Media releases (also known as press releases) are common PR tools used to attract attention but they are rarely the most effective way for small-to-medium sized businesses to generate media coverage.
When should a small business use media kits and releases, if at all? Here are a few rules you should heed when planning your next media release.
Choice is a tricky beast. On the one hand it gives customers the freedom to evaluate and select items that they find suitable for their needs, on the other it can be overwhelming and lead to poor or inefficient decision-making.
Looking to gain some media coverage of your business? The more targeted you are in your approach, the better your chances will be of reaching the right audience. Here are four strategic questions you should ask as you develop your media target list.
We have all heard the non-apologies issued by big corporations, politicians and celebrities. But do these non-apologisers need to learn some manners, or are there justifiable reasons for their poor apologies such as avoiding legal implications? And how should small and medium sized businesses be apologising, especially if they are in the wrong or a tragedy has occurred?