branding

Pure Public Relations client, Mark Larner from Mood Media Australia, on Sky Business News Marketing Matters TV

Sense and sensory abilities: creating a customer experience

Every sized business has the opportunity to create an emotional connection with its potential clients and existing customers. From how you communicate to your on-hold music – your customer’s experience is determined by the details as much as your delivery of promises. And that can be the difference between making repeat customers and beating the competition in attracting them in the first place.

q

Finding the essence of your business

Here’s an exercise to help you find the essence of your business by honing in on what it does. This can not only renew your vision for the organisation, but also helps with positioning your business in the market and focusing your branding and marketing campaigns to reduce unnecessary activity.

Where you could be letting your business down

When you consider that you have just as many opportunities to create a fantastic image for your business as you have to create a poor image, you can see why it is so important to have a well thought-out marketing plan that takes into account all of these opportunities in a logical way.

You’d be letting your business down if you didn’t.