Talk to some journalists and you’ll find that a good portion of PR professionals have given themselves a bad name by getting these steps wrong, and talk to some PR professionals or business owners and you’ll find that they have little or no media coverage because they give these steps little thought.
If you want to have something featured on breakfast television, it requires an entirely different approach than any other media outlet or program. Here’s how breakfast TV works.
New to PR for business? Here are some key questions answered on what to expect from your agent-client relationship. Hint: not everything goes!
Contrary to popular belief, public relations does not magically catapult your business into the spotlight. It’s strategy and process that make things happen.
Media coverage gained through PR activity is a nice validation of the effort put into hiring a PR agency, but the process is not as clear-cut as you think.
If positive media coverage is part of your business’ marketing plan, it’s essential to know how to become part of the pitching process so media outlets get to know your business and what it represents.
Securing positive media coverage is an excellent way to establish credibility. An article in which you are positioned as a key opinion leader on a relevant issue can ultimately turn your potential customers and stakeholders into advocates of your cause, whatever it may be.