Pure Tech PR Firm in Sydney can help your technology brand

No matter how obviously newsworthy your business is, as a tech public relations agency in Sydney, we know what makes your potential customers tick. While our parents taught us to not worry about what people think about us, public opinion of your tech business does matter. It matters to your profitability and growth, especially when you’re smaller or just starting to grow. Read More

Communicate Your Message Using a Tech PR Agency in Sydney

Finding ways to increase awareness of your brand and communicate your message to the wider public requires a targeted strategy. While your aim is to reach as many potential clients and stakeholders as possible, your PR campaign must be carefully planned and executed in order to present your organisation as relevant and appealing.

So how do you do this? One way is to allow a tech PR agency in Sydney to take care of it for you.

However, choosing the right agency to represent you also requires careful consideration. Your chosen partners will be your connection to your customers, the media, and the wider community, so it’s important to choose an agency that truly understands you and reflects your company values.

Your Business Becomes Our Business

Pure Public Relations is one of the leading tech PR firms in Sydney catering to small and medium-sized tech businesses. We take pride in working closely with our clients to build genuine relationships, putting your unique needs at the heart of our strategies. While we develop bespoke strategies for our clients, all our strategies have one thing in common – they are driven by results. Between us, our specialist team have decades of industry experience, and honesty and transparency are central to our business.

We can work with you to develop a quality PR strategy that will help to grow your company. Through our connections with influential media channels, publications and other outlets, we will help to build your reputation and find new audiences. Even if you have your own in-house marketing team, we can provide external tech pr consultancy services to enhance your current PR strategy in partnership with them – just think of us as part of your team.

Taking Care of PR for Tech Firms in Sydney

If you’re looking to outsource your PR to a technology PR agency in Sydney, our expertise with a range of clients in the tech industry could make us the perfect fit. We provide specialist help and guidance to develop a customised PR strategy that supports your business objectives so that you get the results that you need to take your company forward.

Some of the ways we can help to communicate your message and increase brand awareness with potential and existing customers and stakeholders include:

  • Leveraging the power of media by delivering communications through media relations programs and social channels
  • Getting your key messages seen by your target audience
  • Developing easily consumable content for your audience by removing tech jargon
  • Maximising media momentum to develop long-term, profitable results
  • Providing speaking opportunities
  • Managing the set-up of in-house marketing functions
  • Collaborating with in-house marketing teams
  • And more.

However, good PR is not just about getting your message across and finding new clients, it’s also about having strategies to address a crisis or negative media attention. We can help you to protect your company and reputation with pre-prepared plans and PR statements that you can draw on should the worst happen. Plus, we provide media training in Sydney for anyone within your company who may need to address the media in such situations.

Get in Touch with the Team at Pure Public Relations for Tech PR

If you’d like to learn more about working with our technology PR agency in Sydney, get in touch with us now by calling us on (02) 9688-3325 or by contacting us here. We’d love to discuss how we can help you. Read Less

Just Some Examples of Our Impressive Work with Tech Clients

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Pure Public Relations has crafted a highly impactful campaign. This has lucidly distilled the complex issues of patient safety to ensure it resonates with a diverse audience. We have seen both immediate and long-term results that have a positive influence on the outcomes of cosmetic surgery patients.

Dr Robert Sheen

President of ASAPS

Our partnership with Pure PR has delivered outstanding results and we've been delighted by the way Phoebe went above and beyond to understand and champion our organisation to the world. Their professionalism, passion for storytelling and strong media relationships has exceeded my expectations and I wouldn't hesitate to recommend working with Phoebe and the team.

We Are Unity

This was a very big public health issue. Pure Public Relations did a brilliant job with the campaign. This has changed the landscape of cosmetic surgery and improved the safety of people considering it because they now have the right information to make a safe choice.

Dr Naveen Somia

Past President of ASAPS

We have had incredible PR support from the team at Pure Public Relations. It was a big decision in who we worked with to help us launch Hey Zomi. The angles in media coverage we received exceeded our expectations! We were interviewed and presented across areas of business, thought leadership, menstrual and sexual health, education, politics, product placement and more. What was even more of a surprise, as a startup, was that the process to build out our brand and messaging was exactly what we needed. We have really strengthened and transformed the way we speak about our company and what we stand for.

Mikaela Koelma, Co-Founder

Hey Zomi

Thanks to Pure Public Relations, we have been able to develop strong media relations and communications, which has been instrumental in us raising awareness and helping more of our Single Parent and First Nations clients. Phoebe, Robyn and the rest of the Pure Public Relations team are a pleasure to work with, deeply understand our needs, and are passionate advocates for our mission. Thank you, Pure Public Relations!

Stephen Woodlands

Founder and Managing Director, Head Start Homes

Working with you, Phoebe, and the team at Pure Public Relations has been such an honour. You have expertly distilled our most important messages and packaged them into news-ready narratives. We've been able to focus on our mission while you help us tell the story of change. Thank you for having us in safe hands. You really are masters of your craft.

Megan Gilmour

CEO, MissingSchool

Pure Public Relations helped us be competitive by providing us with the PR coverage, depth and impact we needed to expand into new territories and raise our profile nationally. Pure PR’s ideas and skilful execution is priceless and you really want them on your team because they can deliver both.

Dion Castle

CEO, Stuber

Pure Public Relations is a highly professional PR firm and has acted as a true partner with us on PR activities for the last 6 months. Phoebe Netto and her team have been faultless: extremely committed and focused on our specific needs, delivering results fast. They clearly understand how to work with small business and have been very patient with our demands and timelines. They continuously explore new and innovative ways to feature our product and have been instrumental in assisting us in quickly building our profile across various audiences in the Australian market. We have enjoyed working with the team immensely and cannot thank them enough for their commitment and support to our cause.

Tammy Anson

CMO, pixevety

Our industry body engaged Pure Public Relations a couple of years ago to assist with our media releases and to lift our media profile and broaden our reach and influence on issues impacting our member small businesses. Phoebe Netto and her team at Pure PR have achieved this and so much more for us! Not only have they assisted us to get considerably more media coverage for our organisation on a wide range of issues, they have also helped to build the professional profile of senior staff and they have also assisted us to directly improve our overall communications capacity.

Ben Kearney


It's be an absolute pleasure working with Pure Public Relations, I couldn't recommend Phoebe and her team enough! It's been great to have Phoebe and her team to bounce ideas off and work collaboratively together to gain further exposure for our brand. The team at PPR have always been fantastic at keeping me in the loop of their efforts and it's been a pleasure working alongside each other in our PR efforts!

Milena Serafimovsi

PR Manager at King Kong

Pure Public Relations cared and understood the issue - which was hugely important. They invested in our vision and mission, and listened to our restraints and worked within those. I could not recommend them more highly for both NFP and other organisations. I look forward to continuing to work with them.

Zoe Robinson

CEO of Yfoundations

Phoebe is an excellent, industrious and organised PR consultant. Phoebe has been instrumental in garnering PR for the toy and game expo since inception. For the last years Phoebe has successfully attracted the Today Show weather crosses to the Expo. Phoebe is energetic and committed and a great asset to any organisation seeking to improve their PR. In fact engaging Phoebe is just plain Good Business!

Steve Rojan-Jones

co-convenor of the Toy and Game Expo

We engaged Pure Public Relations to help get some media exposure for our early stage startup. The results speak for themselves, after receiving national media exposure in Fairfax papers along with a number of other credible media outlets that brought targeted traffic to our website, kick-started membership signups, and filled our pipeline with leads. Phoebe Netto and her team have been a real asset!

Chris Bates

Wellone Pty Ltd

Not long after engaging them we had to undertake an intensive national advocacy and public relations campaign to successfully see through amendments to federal legislation that had the potential if not addressed to disrupt our whole industry. Pure Public Relations worked above and beyond on this campaign with us, sometimes dealing with crisis management on particular contested issues and addressing issues early and late in the day and in different time zones like they were a dedicated part of our team. We achieved an incredible outcome for a small organisation as a result. This is how we see Pure PR now, they are part of our team, and a critical part that we rely on and which we really value.

Ben Kearney


We cannot thank Phoebe and her amazing team enough for all their efforts and for giving our business direction. I would not hesitate to recommend Pure Public Relations to any business wanting to improve and grow their business.

Alisa Fraser

Alisa & Lysandra Collections

Phoebe provided a highly professional public relations approach to the Toy and Game Expo. She achieved high levels of engagement for the Expo through print and television media. Her approach ensured each engagement with the media was thoroughly planned and ran smoothly.

Charles Bishop

co-convenor of the Toy and Game Expo

We couldn’t be happier with the relationship we’ve built and would recommend Pure Public Relations to any business looking for deep strategic communications thinking and a results-driven approach.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Pure Public Relations has been a vital part of our business since we started working together in early 2017. Phoebe and the team immediately understood both our business and our challenges. They knew where our potential customers were and how to reach them. We’ve had some impressive media coverage in influential publications, newspapers and television. They’ve helped us craft our innovation story and provided a vehicle to share it with our stakeholders.

Hannah Maskrey

Marketing Manager at Mood Media Australia

Thank you for an amazing year of story content that has increased our brand and communications and marketing footprint across all social media platforms. It has been wonderful to see the impact this has generated for our clients and further engage supporters and partners.

Jo Formosa

Chief of Empowerment, Head Start Homes





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