Online

Managing a Virtual Team

Running a business often also means managing a team of staff or contractors who work for or support your business. And in today’s business world, increasing numbers of small and medium business owners allow their staff to work remotely and also use the services of virtual assistants. Here are some tips and online tools to help you do this well.

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What David Jones and Click Frenzy can teach small business

The lead up to Christmas is traditionally one of the busiest periods for retailers. This year, however, online sales in Australia have been poor, and some businesses have managed to do more harm than good to their reputations by hosting a string of disastrous online sales. What can small businesses learn from two recent online sale disasters?

What your business can learn from a holiday resort

My husband and I recently stayed at a beautiful resort at Palm Cove (about 30min drive north of Cairns in North Queensland). Even though I was on holiday I could not help but see the resort as a great marketing case study of a business that under-sells itself but understands that little gestures can mean a lot to a customer.